Pharmaceutical Executive guest columnist Sander Flaum has written a wonderful sketch of the 80/20 rule entitled “Leadership: Pareto’s Principle” It’s a quick read and for those of us who work in Sales and Marketing is particularly relevant:
“…a recent study of 25,000 salespeople in 160 industries, which concluded that 55 percent of them were ill-suited to …
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Why make things more complicated then they need to be? Why add features to a marketing program that at best qualify as “nice to have”? Because we are all scared of acknowledging that sometimes, Less is More.
William of Ockham was a 14th century English Franciscan friar and logician who stated “entities should not be multiplied …
Tenni Theurer is a highly regarded software developer working with Yahoo’s performance team. These are the people who make sure your page loads faster and that you have a positive experience on Yahoo properties. It is part art and part science. Let’s look at the science. She He writes in her his Yahoo! User …
David Neeleman, Founder and CEO of jetBlue has been characterized by biographers as a man who relies on a combination of both intuition and pragmatism. In this YouTube video he proves just how powerful it is to have 80% of a solution today rather than 100% tomorrow.
While the video lacks production value — it’s just …
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There’s an interesting video on YouTube where Noam Chomsky lays out the 80/20 principle as only he can. He is correct that we marketers can process inbound customer communications in real time and route and prioritize according to profitability. High spenders get faster phone and email service. Makes sense. But stick around for the …
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