80/20 Thinking at NASA

Apollo 13 The Movie by Ron Howard

How The 80/20 Rule and Quick Thinking Saved Apollo 13 From Burning Up in the Atmosphere Apollo 13 was supposed to be NASA's third manned-lunar-landing mission but things didn't turn out well.  Two days into the mission the spacecraft was crippled by an explosion in oxygen tank … [Read more...]

You can learn a lot from a nuclear physicist

China Syndrome Movie Poster

I was having lunch over the weekend with a technology strategist from Pfizer when the topic of fees came up. How much should Group 8020 charge? Were we charging enough? (Not enough according to him!). He illustrated his point by way of a joke. The Senior Engineer at a nuclear … [Read more...]

It’s so affordable anyone can do it. Unfortunately many do.

Did you know that the most widely used font in the western world, one used by most of the top global brands, is a type face created more than fifty years ago in Switzerland? It's "Helvetica" and now it's a movie. In this eponymous documentary some of the greatest graphic designers … [Read more...]

You know you’re at ad:tech New York when…

You know you’re at ad:tech New York when… You accidentally enter your PIN on the microwave. You haven’t played solitaire with real cards in years. You have a list of 15 phone numbers to reach your family of three. You e-mail the person who works at the desk next … [Read more...]

What BioPharma needs to know about Google OpenSocial

Google OpenSocial API logo

The buzz today at the opening day of ad:tech was Google's announcement of their solution to "the Facebook Problem": The OpenSocial API. Networks like Engage.com, Friendster, hi5, Hyves, imeem, LinkedIn, MySpace, Ning, Oracle, orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, … [Read more...]