Patient Education At Time of Diagnosis Is An Obligation
You’re in a doctor’s office and it all happens so fast. One minute you’re an average person going about an average day. The next moment you’ve been “diagnosed” and find yourself cast into the health care system. At that moment you deserve:
- The right to information about your diagnosis where and when you need it
- The ability to share any of that information with the people you choose
- The opportunity to become your own patient advocate
Pharma and Health Care Manufacturers Can Make A Difference
These patients need your help. You’ve delivered:
- You’ve put patient information in the hands of the sales reps who detail physicians
- You’ve built awareness around the disease state via content deals with WebMD, Mayo and Revolution Health
- Your branded website is up and running, ready to funnel visitors to conversion and adherence programs
But it’s so much text and so little emotion. Patients at time of diagnosis need to make an emotional connection to the brand and to share that connection with family and friends affected by that diagnosis. One medium has proven itself better than all others for communicating complex information to patients: Video.
Video Trumps Text
Video informs, educates, conveys emotion, provides immediacy, empowers action and crosses cultural divides. Online video is precisely where you want to be with patient education. It’s low cost, high value, quickly deployed, easily integrated with existing initiatives and leverages existing assets. Who, or what, is blocking your way?
- 78.6% of the total U.S. Internet audience viewed online video last month
- The average viewing time was 385 minutes a month
- An impressive 39% of viewers shared a clip with someone else on line.
[source: ComScore]
You Can Make Regulatory Affairs Your Friend
If you’re like most health care communicators, you often feel hobbled by vague legal and regulatory guidelines. You may well be concerned by adverse event reporting, wary of social media and tired of Twitter. Group 8020 proposes a simple solution that gets things done while complementing your ongoing initiatives: Repurpose existing patient education content – already approved by Regulatory Affairs – and deploy as patient education video channels on the web.
This approach is based upon 20+ years experience working with legal and regulatory affairs on brand communications, 10 years as PhRMA’s digital agency of record, more than 500 completed health care assignments and is bolstered by relentless pragmatism. It’s conservative, agile, low cost, high value and designed to drive traffic to your existing conversion initiatives.
From Zero To Hero In 100 Days
Group 8020’s approach is to guide you through small, incremental steps that compound in value and mitigate risk. The costs are lower than you might imagine and the deliverables both concrete and measurable. Time is of the essence. Health care reform looms, consumer trust of the industry is at an all time low, and your budgets are finite.