jetBlue uses YouTube to reach customers 80/20 Style
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- February 21st, 2007
David Neeleman, Founder and CEO of jetBlue has been characterized by biographers as a man who relies on a combination of both intuition and pragmatism. In this YouTube video he proves just how powerful it is to have 80% of a solution today rather than 100% tomorrow.
While the video lacks production value — it’s just plain old corporate video — it works better because of this. Its lack of pretense reinforces a message of immediacy and sincerity. And because jetBlue customers are techno savvy (see this article in CIO Insight)– having been trained to make their reservations online without the assistance of an agent – they are also more likely to respond to a YouTube video than a mea culpa in the New York Times.