Video for The Pharmaceutical & Life Sciences Industries
About Group 8020
When you want to learn more about video search, video optimization, and video strategy you want to work with Group 8020.
Products & Services
5 ways to get started with video search engine optimization for healthcare. Click to learn more.
Pharma markets with text but we live in a video world
The pharmaceutical industry relies on text for the bulk of its online marketing activity. But according to Forrester Research, video on a web page increases your likelihood of front page search engine results by a factor of 53x.
For the savvy marketer looking to drive web traffic to a branded or unbranded site, this knowledge can be applied to create a low-cost, high-yield competitive advantage.
We're not talking social media. We're talking moving pictures.
Only video carries so much information in such a condensed format. Only video transcends both reading and educational levels so readily. For decades pharma has used first film and then video to tell the story of:
- Disease states
- How a particular product works in the human body
- Why adherance is so important
500 videos is a lot of experience
The good news is that pharma has decades of experience using film and video in the marekting mix. The bad news is that video for pharma requires a special knowledge to navigate medical, legal and regulatory review. That's where we can help. Group 8020 and its founder have produced more than five hundred healthcare titles for:
- Branded Communications
- Corporate Issue Advocacy
- Continuing Medical Education
- Crisis Communications
- Investor Relations
- Legislative Affairs - Federal, State and Local
- Patient Education
- Professional Education
- Public Relations
Prove it to yourself
You can prove it to yourself by clicking here to view the one-minute video about Group 8020. Check out the client list. Decide if our obsession with transparency and ethical behavior matches your coporate culture. Time is of the essence. Get started now.