Video Search Strategy and Optimization for Healthcare
What this means for your digital marketing initiatives The Pew Internet & American Life Project reports that 61% of American adults look online for health information and continue to deepen their engagement with the online world. 41% of e-patients have read someone … [Read more...]
I will admit that I learn faster and understand more by "seeing the big picture." A chart that I can understand is worth a thousand minutes of my time. So the Visual Sciences booth at ad:tech New York really caught my eye. "Visual Site delivers real-time intelligence about … [Read more...]
Presentation Zen is a blog devoted to issues related to professional presentations. Think NOT PowerPoint and you''re already on the right track. In a recent posting Hans Rosling: Don''t just show the notes, play the music! he analyzes the process of breathing life into statistics. And … [Read more...]
Great online marketing demands ongoing testing and refinement. This is particularly true for website landing-pages and the expensive pay-per-click ad campaigns that drive them. How does a marketer create A/B testing quickly and without getting I.T. involved? That was the question … [Read more...]
Now I know this makes me a geek but I subscribe to the Multi-variate landing page optimization blog because in spite of its fierce name makes things really straight-forward for the non-statistically-inclined like me. Today I noticed a review of Avinash Kaushik Web Analytics: … [Read more...]