Category Archives: Analytics

Visual Intelligence from Visual Sciences

Geocoding data with VisualSite

I will admit that I learn faster and understand more by “seeing the big picture.” A chart that I can understand is worth a thousand minutes of my time. So the Visual Sciences booth at ad:tech New York really caught my eye.
“Visual Site delivers real-time intelligence about the usage and performance of large …

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The Joys of Visualizing Data

Presentation Zen is a blog devoted to issues related to professional presentations. Think NOT PowerPoint and you’re already on the right track. In a recent posting Hans Rosling: Don”t just show the notes, play the music! he analyzes the process of breathing life into statistics.

And if you like data that comes to life, you”ll also …

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How To Create and Test Dynamic Landing Pages

Great online marketing demands ongoing testing and refinement. This is particularly true for website landing-pages and the expensive pay-per-click ad campaigns that drive them. How does a marketer create A/B testing quickly and without getting I.T. involved? That was the question that led me to SiteSpect.

SiteSpect has developed an elegant automated website testing solution that …

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Multi-variate landing page optimization: 80/20 at Work

Now I know this makes me a geek, but I subscribe to the Multi-variate landing page optimization blog because in spite of its fierce name, it makes things really straight-forward for the non-statistically-inclined like me. Today I noticed a review of Avinash Kaushik Web Analytics: An Hour A Day that mentioned The 80/20 Rule which …

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