Video Search Strategy and Optimization for Healthcare
Smarti Solutions is a marketing consultancy and agency search firm that connects businesses with advertising agencies, PR firms and allied companies. Founder/President Michele Harris has authored an interesting white paper on "Selecting a Marketing Agency" that may be helpful … [Read more...]
The Search Engine Strategies for Pharmaceutical Marketing Conference held a great kick-off workshop led by Rebecca Murtagh of Karner Blue Marketing. In the audience were senior pharmaceutical marketers with active projects, so their questions tended to be insightful and interesting. … [Read more...]
Fuel-Lines, a blog focused on ad agency news, asks the question "Is Your Ad Agency Prepared for the Magnitude of Digital Growth?" suggesting that we are living in times of exponential growth. How fast is fast? Drawing upon the YouTube video "Did You Know? 3.0" a few factoids … [Read more...]
A lunch with Gene Faba, President Volvox Motion This week's Pho Friday with Gene Faba - a lunch event where experts in the business swap wisdom for noodles - highlighted the problems of any executive trying to manage a video production line item in their budget. … [Read more...]
There are two ways to explain almost anything: simply or with great complexity. Ironically the former takes more intellectual horsepower than the latter. An example: Suppose you were asked to brief your boss on “Content Management Systems” for the web. You know, the powerful … [Read more...]