Video Search Strategy and Optimization for Healthcare
That's what Augie Ray, Forrester Research's expert on social media marketing, suggested in his eponymous blog: that the value of a Facebook fan to a Brand is zero. While Ray acknowledges that he hears value estimates from reputable vendors ranging from $136.38 to $3.60 (Syncapse … [Read more...]
Video is all about the power of imagery. So what happens when you apply visualization techniques to the social media landscape? In the beginning, you just have fun. That was what Randall Munroe, founder of XKCD did in 2007 when he illustrated the relative size of social media … [Read more...]
Citing improvements in automated copyright patrolling by the Content ID System, YouTube recently announced that videos can now run 15 minutes, a 50% increase from the previous limit of 10 minutes. While I'm not sure that I buy the notion that it was Content ID alone that … [Read more...]
The Nielsen Company reported overall online video usage and top online brands ranked by video streams for August 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 41 percent growth in total streams. How are you … [Read more...]
You’ve always known that patient education was important, but did you know it also makes excellent business sense? Healthcare Finance News reports that: Patients who have a clear understanding of their after-hospital care instructions are 30 percent less likely to be readmitted … [Read more...]
Augmented Reality is the process of superimposing metadata onto a video feed. When that video feed comes from a smart device like Android or the iPhone things get interesting. The technology marries GPS, local maps, a digital compass and specialty "data layers" to produce real … [Read more...]
Patient Education = Too Much Reading When you work in pharma communications and cannot email, blog or write you are pretty much dead in the water. In August I got Lyme Disease and for about a month lost the ability to read, yet still consider myself lucky. From hallucinatory … [Read more...]
Smarti Solutions is a marketing consultancy and agency search firm that connects businesses with advertising agencies, PR firms and allied companies. Founder/President Michele Harris has authored an interesting white paper on "Selecting a Marketing Agency" that may be helpful … [Read more...]
As reported in "The Onion" and with holiday weekend implications, consumption of double stuff Oreos may lead to "tolerance": For 90 percent of Americans, it now takes twice as much stuf to reach the same level of satisfaction once achieved with a single layer of stuf," the report … [Read more...]