MBSTIA is a 7-year old design firm outside of Washington, DC. Specializing in design and color for digital marketing, they offer 5 tips about working with web designers: Look at other web sites to develop a profile of your tastes for your project. Figure out what color … [Read more...]
More than half of American adults look online for health information.
July 2, 2009 By Leave a Comment
What this means for your digital marketing initiatives The Pew Internet & American Life Project reports that 61% of American adults look online for health information and continue to deepen their engagement with the online world. 41% of e-patients have read someone … [Read more...]
What is Semantic Advertising? Who Are The Top Vendors?
June 30, 2009 By 4 Comments
Meaning + Promotion = Semantic Advertising Semantic advertising is the marriage of content analysis with online advertising. As first discussed last year ( The Semantic Web – Prove It to Yourself in 5 Minutes and What is the semantic web? Why do I want it?) semantic technologies … [Read more...]
Are Branded Pharma Tweets Banal?
June 24, 2009 By Leave a Comment
John Mack of the Pharma Marketing Blog hosted a fascinating, by invitation only conference call today to discuss the first-ever pharma branded Tweet for Novo Nordisk's Levemir™. Never one to mince words, Mack suggested in the invitation that: Novo Nordisk's Branded … [Read more...]
Twitter Experiments With Verified Accounts: You Avoid Brand Hijacking
June 8, 2009 By Leave a Comment
We advise clients to ALWAYS "register an account on Twitter for both the brand and company well in advance of needing it for crisis communications." You don't even have to use it, just be prepared. It's like putting batteries in the smoke detector: it's no fun climbing the … [Read more...]
Obama, Health Care Reform and Social Media
June 4, 2009 By 1 Comment
From the President who made social media a key tool in his campaign comes the biggest news for health care, pharmaceuticals, biotech and medical device manufacturers yet: an articulated vision for health care reform that is gaining traction. What the final legislation will … [Read more...]
MySpace is Top Ranking Social Media Site When Ranked by Video Streams
June 2, 2009 By Leave a Comment
As first covered by PaidContent, Nielsen Online reported today that MySpace beat Facebook by about 3:1 in terms of video streams watched, with an average of about 40 minutes per viewer per day. Facebook users on the other hand averaged about 11 minutes a day. Truth in Numbers: … [Read more...]
What is SEO 2.0?
June 1, 2009 By 3 Comments
As if mastering the obscure art of ethical Search Engine Optimization (SEO) wasn't difficult enough along comes a term to make it more confusing: SEO 2.0. An ill-defined and conveniently vague term that can mean almost anything, including: Converting visitors to prospects … [Read more...]
Social Media is mired in a massive hype cycle
May 23, 2009 By 1 Comment
"Signal to Noise" refers to the ratio between the desired signal - music for example - to noise like static and hiss. On your iPod, you want more signal and less noise. And according Brian Roy, president and founder of Cosinity a firm creating communications applications … [Read more...]