Video Search Strategy and Optimization for Healthcare
It's not easy for a health care marketer making the leap from broadcast to broadband. As reported by Jacob Goldstein in the Wall Street Journal's Health Blog, Johnson & Johnson received an FDA warning letter which prompted the removal of an online video for Ultram ER … [Read more...]
Were you impressed by Pfizer's announcement last week that the company would give away 70 of its most widely prescribed drugs to those who lost jobs? Sure, the program -- called MAINTAIN, or Medicines Assistance for Those who Are in Need -- has caveats. To receive the drugs, … [Read more...]
The Search Engine Strategies for Pharmaceutical Marketing Conference held a great kick-off workshop led by Rebecca Murtagh of Karner Blue Marketing. In the audience were senior pharmaceutical marketers with active projects, so their questions tended to be insightful and interesting. … [Read more...]
As reported in MediaPost Marketing Daily, the results are in from marketing services firm Epsilon. Consumers would rather learn about prescription drugs via Web sites and email than through traditional offline advertising and marketing... While an in-person conversation … [Read more...]
As first reported by attorney Mark Senak of Eye on FDA, Pharma is jumping on the YouTube video bandwagon with mixed strategies and varying results. Abbott, GlaxoSmithKline, Johnson & Johnson and Sanofi Pasteur feature what could best be described as "corporate communications … [Read more...]
In the 1989 hit baseball movie "Field of Dreams" Kevin Costner hears a voice while walking through his Iowa cornfield: "If you build it, he will come." He then sees a vision of a baseball field, builds it and everything works out in the end. But health care sites - both branded … [Read more...]
Health care communicators are in double trouble: Do too much and you'll become the next Yaz with FDA fining you $20 million dollars in make-good advertising obligations Do too little and when you're caught unprepared to manage a mishap, you could be the next Christian … [Read more...]
As reported by Nick O'Neill in his post Facebook Opens Status API, Say Goodbye to Twitter, Facebook announced some big changes Friday night at close of business. The Opening of Facebook Chris Putman of Facebook laid out how newly announced APIs would allow applications installed … [Read more...]
The Centers for Disease Control (CDC) is making excellent use of social media tools in service to public health with a page devoted to the peanut and peanut-containing product recall. The tools and resources for consumers include: Blogs eMail Subscriptions Health-e-Cards Mobile … [Read more...]