Video Search Strategy and Optimization for Healthcare
DTC is going to tank Richard Meyer over at World of DTC Marketing says that "DTC spending is going to tank" for a number of reasons that include more than just a recession: Senior [pharmaceutical] executives are going to want good hard ROI metrics that are reflected in the … [Read more...]
In pharmaceutical marketing they're known as "Key Opinion Leaders." In medical device sales they're "super surgeons." And In social media networks, they're the people with they greatest number of friends. Uncovering these individuals is the easy party. Finding out how and … [Read more...]
CommonCraft released a wonderful 2 1/2 minute video that explains: What the heck is Twitter? Why would ordinary people (read non-geeks) like to use it? What that person tapping on their mobile phone might actually be doing Best of all, this video's got nothing to sell … [Read more...]
Warning letters. Off-label promotion. Adverse drug reaction reporting. These are compelling reasons why pharmaceutical, biotechnology and medical device marketers should be nervous about social media. There's little regulatory guidance and lots of risk. Watch out for hype Just … [Read more...]
Fuel-Lines, a blog focused on ad agency news, asks the question "Is Your Ad Agency Prepared for the Magnitude of Digital Growth?" suggesting that we are living in times of exponential growth. How fast is fast? Drawing upon the YouTube video "Did You Know? 3.0" a few factoids … [Read more...]
URCH reports in their newly available Cancer Market Trends 2008 - 2012 that Roche is expected to overtake Amgen as the top seller of oncology products. Only Genentech and Merck are expected to post double digit growth, causing a shift in balance for former leaders anofi-Aventis, … [Read more...]
Drug, biologics, and device manufacturers can now distribute journal articles detailing off-label use of their products according to Medical Marketing Media and information posted in The Federal Register this week. Don't Ask. Don't Tell. For pharmaceutical, biotechnology … [Read more...]
To many business people information technology is neither "sexy" nor very interesting. To persuade this type of audience you need to appeal to both mind and heart. In working with time-starved pharmaceutical and medical device marketers, we've met with great success using a one-two … [Read more...]
Agile Software Development is The 80/20 Rule At Work If you work in marketing communications you know that your work product has become digital. You've become a software developer, like it or not. In our 100 Day Plan you discover that "input does not equal output." Or … [Read more...]
Respect The Tweet Twitter, Linked-In, Plaxo and Facebook are all part of a savvy business-person's life. So in a recessionary economy when you want to treat customers and prospects with additional respect, you read ALL their feeds. Social CRM is a buzzword describing software … [Read more...]