How To Lose Your Wallet – Gain Customers

photo credit: Time Out Chicago

With the economy this bad, you'd probably want to hold on to your wallet tighter than ever.  Unless of course you're a king.  The Burger King in this case. So Good, a blog devoted to "the absurd world of food" reports that stealth marketing agents are "losing their wallets" … [Read more...]

Hey Marketing Communications Managers – Don’t Let This Happen To You

#motrinmoms - a screen grab from the now infamous online ad

Twitter, the popular social media messaging site, has been all ablaze about "Motrin-Moms."  These are the mommies targeted by the online ad campaign linking body aches and pains to the practice of carrying children in harnesses and slings. Mothers who advocate this practice … [Read more...]

The Force of Habit

neale-martin-habit

The 95% of Behavior Marketers Ignore Neale Martin was driving to a meeting on the outskirts of Atlanta and had the disconcerting experience of being unable to recall the last 10 miles of highway he had driven.  He had successfully navigated a 4,000-pound car at speeds in excess … [Read more...]

People Are Like Velcro

close up velcro hooks with lint.

Riding the packed 6 train in New York at rush hour, chest to chest with total strangers, separated only by the thin white cord of earbuds and hidden iPods, I feel the anxiety rubbing off on me. New York City is emotionally charged at the moment. The streets crackle with the … [Read more...]

The word of the day is “No”

No on plywood.  As in Post No Bills

So I'm walking Big Dog to the park and I see fresh plywood emblazoned with the words "Post No Bills". And I think to myself "Oh yeah... really? How about "no more financial meltdown", "no BS", and as long as we're at it, "no more Nigerian spam emails"? So the word for today … [Read more...]

What’s Twitter? 5 Things Your Business Needs to Know

Twitter logo

Twitter is a micro blogging service that consists of 140 character posts. You can think of it as SMS for the web. It has grown into a near real-time messaging service ranging from the banal "just ate an egg McMuffin" to the useful, "Arrested" which freed James Karl Buck from … [Read more...]

Don’t blow your budget on just a single feature

beast_homepage_art

When allocating budget for any creative endeavor there is always a tension between what the creative team wants and want the audience needs.  Do you really need to blow the majority of your budget on just one effect, one feature or one gimmick? Last night I saw  Michael … [Read more...]

Why bother with Linked-In or Facebook?

Yesterday I got an email from a brilliant friend I haven't seen in years. He's the mad-scientist of video engineering who I remember as always drilling holes in the back of $100,000 Sony decks to make "just one more modification." We re-connected via Facebook (or was it Linked … [Read more...]

The 5×7 Solution: How To Make Big Decisions Fast

The problem: What do you do when you have too many choices and not enough time? How do you make sense of a lot of raw information about a problem that has no apparent pattern? And most important, how do you do it fast? The 69 cents solution: The fastest way I know how - and … [Read more...]

What is AJAX? Why do your internal customers want it?

AJAX is a series of interrelated technologies that power the so-called Web 2.0: Asynchronous communications with the web server Javascript XML What Do These Buzzwords Mean? Asynchronous refers to the method in which the web browser communicates with the server.  … [Read more...]