That’s not a typo, that’s Soocial, a web service that syncs your contacts amongst all your connected devices and web applications.  It promises a “one address book solution to contact management” syncing data from mobile phone to Google address book to all your home and work computers. All quietly in the background.

If this sounds a lot like Plaxo or (gag) Mobile-Me, you’re right.  But Plaxo can’t decide what it wants to be since they’ve been acquired by Comcast. Soocial on the other hand just wants to sync. It supports an impressive 400 phones, contacts in Gmail and 37Signals’ Highrise CRM app (which we rolled out to replace top-heavy Salesforce.com).

So far the beta looks good and the first day’s experience has been positive.  I’ve got one beta invitation left, available to whoever writes me first.  In the meantime, you might enjoy this short 3 minute video about “Hassle Free Sync” featuring David Hasselhoff, a great visual pun if ever there was one.