Category Archives: Buzzword Status Report

Posted in Buzzword Status Report on May 26th, 2011 by Hillary Honeck

What Does Near Field Communications Mean for mHealth?

Your Cell Phone is Also Your Wallet

credit: MasterCard

Near Field Communications (NFC) turns your mobile phone into a digital wallet. But do you want that?

MasterCard conducted a survey to better understand the demands for mobile payments. With good reason. It’s one thing to enter your credit card information on a keyboard. It’s an entirely different proposition on the micro touchpad of a mobile device like the iPhone or Android.

Buy A Coke Light With Your Mobile. See Video Below for NFC in Action

Click the video below to read more…

3 Comments

Posted in Buzzword Status Report on June 30th, 2009 by Mark Hollander

What is Semantic Advertising? Who Are The Top Vendors?

Meaning + Promotion = Semantic Advertising

Semantic advertising is the marriage of content analysis with online advertising.  As first discussed last year ( The Semantic Web – Prove It to Yourself in 5 Minutes and What is the semantic web? Why do I want it?) semantic technologies are the bedrock tools and standards that enable the web to begin to both understand itself and to create meaning.

Semantic analysis of content provides advertisers with the opportunity to more finely tuned ads through a robust read more…

4 Comments

Posted in Buzzword Status Report on June 1st, 2009 by Mark Hollander

What is SEO 2.0?

SEO 2.0 is meaningless

As if mastering the obscure art of ethical Search Engine Optimization (SEO) wasn’t difficult enough along comes a term to make it more confusing: SEO 2.0.

An ill-defined and conveniently vague term that can mean almost anything, including:

Converting visitors to prospects who take action such as filling out a form, downloading a white paper, watching a video, or placing an order
Optimizing your site for social media and link sharing with services like StumbleUpon, Digg and Facebook
Leveraging long tail keywords which draw smaller read more…

4 Comments

Posted in Buzzword Status Report on January 29th, 2009 by Mark Hollander

Twitter in Plain English

CommonCraft released a wonderful 2 1/2 minute video that explains:

What the heck is Twitter?
Why would ordinary people (read non-geeks) like to use it?
What that person tapping on their mobile phone might actually be doing

Best of all, this video’s got nothing to sell you.  Perhaps that’s why it’s so persuasive.

1 Comment

Posted in Buzzword Status Report on January 23rd, 2009 by Mark Hollander

Pharma has Reason to Be Afraid of Social Media Marketing

the galaxy of social media sites includes Facebook, YouTube and more

Warning letters. Off-label promotion. Adverse drug reaction reporting. These are compelling reasons why pharmaceutical, biotechnology and medical device marketers should be nervous about social media. There’s little regulatory guidance and lots of risk.

Watch out for hype

Just because “social media” is the big buzzword for Q1-2009 doesn’t mean it’s right for health care products.  Consider a recent blog post over at Adotas by respected marketer Michael Maher:

Drug firms must communicate via social networks because it’s a primary way consumers prefer to make health read more…

3 Comments

Posted in Buzzword Status Report on December 9th, 2008 by Mark Hollander

What Is Agile Software Development?

Agile Poster - you should really get one

Agile Software Development is The 80/20 Rule At Work

If you work in marketing communications you know that your work product has become digital. You’ve become a software developer, like it or not.  In our 100 Day Plan you discover that “input does not equal output.”  Or as my Dad used to say “you can work hard or you can work smart.”  And so it makes sense there are to main ways to manage projects:

Plan Driven – very structured approach, emphasizes documentation, read more…

Comments Off

Posted in Buzzword Status Report on November 21st, 2008 by Mark Hollander

What Is Social CRM?

Respect The Tweet

Twitter, Linked-In, Plaxo and Facebook are all part of a savvy business-person’s life. So in a recessionary economy when you want to treat customers and prospects with additional respect, you read ALL their feeds. Social CRM is a buzzword describing software that makes that easier for you.

I Met Her On LinkedIn

I was at an election night party in New York when I first met “Lilly-Social-Responsibility-Lady.” She was reconnecting with our party host after 10 years of radio silence read more…

2 Comments