Near Field Communications (NFC) turns your mobile phone into a digital wallet. But do you want that?
MasterCard conducted a survey to better understand the demands for mobile payments. With good reason. It’s one thing to enter your credit card information on a keyboard. It’s an entirely different proposition on the micro touchpad of a mobile …
Meaning + Promotion = Semantic Advertising
Semantic advertising is the marriage of content analysis with online advertising. As first discussed last year ( The Semantic Web – Prove It to Yourself in 5 Minutes and What is the semantic web? Why do I want it?) semantic technologies are the bedrock tools and standards that enable the web to …
As if mastering the obscure art of ethical Search Engine Optimization (SEO) wasn’t difficult enough along comes a term to make it more confusing: SEO 2.0.
An ill-defined and conveniently vague term that can mean almost anything, including:
Converting visitors to prospects who take action such as filling out a form, downloading a white paper, watching a …
CommonCraft released a wonderful 2 1/2 minute video that explains:
What the heck is Twitter?
Why would ordinary people (read non-geeks) like to use it?
What that person tapping on their mobile phone might actually be doing
Best of all, this video’s got nothing to sell you. Perhaps that’s why it’s so persuasive. I wonder if CommonCraft has ever …
Warning letters. Off-label promotion. Adverse drug reaction reporting. These are compelling reasons why pharmaceutical, biotechnology and medical device marketers should be nervous about social media. There’s little regulatory guidance and lots of risk.
Watch out for hype
Just because “social media” is the big buzzword for Q1-2009 doesn’t mean it’s right for health care products. Consider a …
Agile Software Development is The 80/20 Rule At Work
If you work in marketing communications you know that your work product has become digital. You’ve become a software developer, like it or not. In our 100 Day Plan you discover that “input does not equal output.” Or as my Dad used to say “you can work …
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Respect The Tweet
Twitter, Linked-In, Plaxo and Facebook are all part of a savvy business-person’s life. So in a recessionary economy when you want to treat customers and prospects with additional respect, you read ALL their feeds. Social CRM is a buzzword describing software that makes that easier for you.
I Met Her On LinkedIn
I was at …