Video Search Strategy and Optimization for Healthcare
Meaning + Promotion = Semantic Advertising Semantic advertising is the marriage of content analysis with online advertising. As first discussed last year ( The Semantic Web – Prove It to Yourself in 5 Minutes and What is the semantic web? Why do I want it?) semantic technologies … [Read more...]
As if mastering the obscure art of ethical Search Engine Optimization (SEO) wasn't difficult enough along comes a term to make it more confusing: SEO 2.0. An ill-defined and conveniently vague term that can mean almost anything, including: Converting visitors to prospects … [Read more...]
Warning letters. Off-label promotion. Adverse drug reaction reporting. These are compelling reasons why pharmaceutical, biotechnology and medical device marketers should be nervous about social media. There's little regulatory guidance and lots of risk. Watch out for hype Just … [Read more...]
Agile Software Development is The 80/20 Rule At Work If you work in marketing communications you know that your work product has become digital. You've become a software developer, like it or not. In our 100 Day Plan you discover that "input does not equal output." Or … [Read more...]
Respect The Tweet Twitter, Linked-In, Plaxo and Facebook are all part of a savvy business-person's life. So in a recessionary economy when you want to treat customers and prospects with additional respect, you read ALL their feeds. Social CRM is a buzzword describing software … [Read more...]