Group 8020, Inc. » Buzzword Status Report

What Does Near Field Communications Mean for mHealth?

Mark Hollander — Thu, 26 May 2011 21:53:44 +0000

credit: MasterCard

Near Field Communications (NFC) turns your mobile phone into a digital wallet. But do you want that?

MasterCard conducted a survey to better understand the demands for mobile payments. With good reason. It’s one thing to enter your credit card information on a keyboard. It’s an entirely different proposition on the micro touchpad of a mobile device like the iPhone or Android.

Buy A Coke Light With Your Mobile. See Video Below for NFC in Action

Click the video below to read more...

What is Semantic Advertising? Who Are The Top Vendors?

Mark Hollander — Wed, 01 Jul 2009 03:57:43 +0000

Meaning + Promotion = Semantic Advertising

Semantic advertising is the marriage of content analysis with online advertising. As first discussed last year ( The Semantic Web – Prove It to Yourself in 5 Minutes and What is the semantic web? Why do I want it?) semantic technologies are the bedrock tools and standards that enable the web to begin to both understand itself and to create meaning.

Semantic analysis of content provides advertisers with the opportunity to more finely tuned ads through a robust read more...

What is SEO 2.0?

Mark Hollander — Mon, 01 Jun 2009 21:02:15 +0000

As if mastering the obscure art of ethical Search Engine Optimization (SEO) wasn’t difficult enough along comes a term to make it more confusing: SEO 2.0.

An ill-defined and conveniently vague term that can mean almost anything, including:

Converting visitors to prospects who take action such as filling out a form, downloading a white paper, watching a video, or placing an order Optimizing your site for social media and link sharing with services like StumbleUpon, Digg and Facebook Leveraging long tail keywords which draw smaller read more...

Twitter in Plain English

Mark Hollander — Thu, 29 Jan 2009 13:51:50 +0000

CommonCraft released a wonderful 2 1/2 minute video that explains:

What the heck is Twitter? Why would ordinary people (read non-geeks) like to use it? What that person tapping on their mobile phone might actually be doing

Best of all, this video’s got nothing to sell you. Perhaps that’s why it’s so persuasive. I wonder if CommonCraft has ever thought of partnering with agencies looking to explain complex processes to prospective clients in the early stages of decision-making? There’s something about their animatics that read more...

Pharma has Reason to Be Afraid of Social Media Marketing

Mark Hollander — Fri, 23 Jan 2009 14:48:52 +0000

Warning letters. Off-label promotion. Adverse drug reaction reporting. These are compelling reasons why pharmaceutical, biotechnology and medical device marketers should be nervous about social media. There’s little regulatory guidance and lots of risk.

Watch out for hype

Just because “social media” is the big buzzword for Q1-2009 doesn’t mean it’s right for health care products. Consider a recent blog post over at Adotas by respected marketer Michael Maher:

Drug firms must communicate via social networks because it’s a primary way consumers prefer to make health read more...

What Is Agile Software Development?

Mark Hollander — Tue, 09 Dec 2008 12:56:06 +0000

Agile Software Development is The 80/20 Rule At Work

If you work in marketing communications you know that your work product has become digital. You’ve become a software developer, like it or not. In our 100 Day Plan you discover that “input does not equal output.” Or as my Dad used to say “you can work hard or you can work smart.” And so it makes sense there are to main ways to manage projects:

Plan Driven – very structured approach, emphasizes documentation, read more...

What Is Social CRM?

Mark Hollander — Fri, 21 Nov 2008 13:50:05 +0000

Respect The Tweet

Twitter, Linked-In, Plaxo and Facebook are all part of a savvy business-person’s life. So in a recessionary economy when you want to treat customers and prospects with additional respect, you read ALL their feeds. Social CRM is a buzzword describing software that makes that easier for you.

I Met Her On LinkedIn

I was at an election night party in New York when I first met “Lilly-Social-Responsibility-Lady.” She was reconnecting with our party host after 10 years of radio silence read more...

What’s Twitter? 5 Things Your Business Needs to Know

Mark Hollander — Sun, 12 Oct 2008 18:47:17 +0000

Twitter is a micro blogging service that consists of 140 character posts. You can think of it as SMS for the web.

It has grown into a near real-time messaging service ranging from the banal “just ate an egg McMuffin” to the useful, “Arrested” which freed James Karl Buck from an Egyptian jail cell. [See link at end of blog post]

Here are five things a business person needs to know about Twitter:

SEARCH – You can search Twitter for keywords related to read more...

What is AJAX? Why do your internal customers want it?

Mark Hollander — Tue, 02 Sep 2008 14:58:41 +0000

AJAX is a series of interrelated technologies that power the so-called Web 2.0:

Asynchronous communications with the web server Javascript XML What Do These Buzzwords Mean?

Asynchronous refers to the method in which the web browser communicates with the server. Rather than rely upon the actions of the user – “click,” then send data to server, then wait for the server to send a response back, then refresh the screen – the AJAX “engine” manages the process in the background. You can think of it read more...

What is cloud computing and how will it impact your business?

Mark Hollander — Fri, 18 Jul 2008 19:58:09 +0000

Cloud computing refers to the shift of ownership and maintenance of servers from individual business units to a shared and secured environment on the internet. It means a lower total cost of ownership and the ability to scale rapidly to meet demand.

Think if it like this: if you’ve got an internet connection you’ve got access to storage space and software applications limited only by your budget. Nothing to install and nothing to maintain.

How It Will Affect Your Business

According to Merrill read more...