Comments on: What is Semantic Advertising? Who Are The Top Vendors? http://group8020.com/bs-report/semantic-advertising-3163/ Adherence Solutions for Pharma Sun, 10 Jul 2011 06:06:00 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Mark-Hollander http://group8020.com/bs-report/semantic-advertising-3163/#comment-2213 Mark-Hollander Wed, 21 Apr 2010 00:15:35 +0000 http://group8020.com/?p=3163#comment-2213 I agree Gary. What's really got my attention these days is behavioral profiling (Cisco's got a good overview here: http://www.cisco.com/en/US/docs/cable/serv_exch/serv_control/broadband_app/rel350/behavioral_targeting/BehavioralTargeting_QSG.html) and its marriage with online ad exchanges where ads are bought and sold "in 12 milliseconds" based upon this data (good overview of ad exchanges here http://www.democraticmedia.org/doc/cdd-testimony-20090618). I agree Gary. What’s really got my attention these days is behavioral profiling (Cisco’s got a good overview here: http://www.cisco.com/en/US/docs/cable/serv_exch/serv_control/broadband_app/rel350/behavioral_targeting/BehavioralTargeting_QSG.html) and its marriage with online ad exchanges where ads are bought and sold “in 12 milliseconds” based upon this data (good overview of ad exchanges here http://www.democraticmedia.org/doc/cdd-testimony-20090618).

]]> By: Gary http://group8020.com/bs-report/semantic-advertising-3163/#comment-2163 Gary Sat, 10 Apr 2010 03:23:57 +0000 http://group8020.com/?p=3163#comment-2163 I'll be curious to see how semantic advertising replaces regular contextual advertising, since it seems to be a more accurate approach. The intent of the content ads are being matched with is complex to figure out programatically, while seemingly obvious to a human reader. I’ll be curious to see how semantic advertising replaces regular contextual advertising, since it seems to be a more accurate approach. The intent of the content ads are being matched with is complex to figure out programatically, while seemingly obvious to a human reader.

]]> By: Mark Hollander http://group8020.com/bs-report/semantic-advertising-3163/#comment-2014 Mark Hollander Thu, 02 Jul 2009 13:33:56 +0000 http://group8020.com/?p=3163#comment-2014 Thanks Ben. Took a look at http://contextin.com/ and played with the "URL Classifier" on this post. Here's what we got back: Results for: http://group8020.com/bs-report/semantic-advertising-3163/ Top Category Name Semantic Relevance Score /Computers/Internet 0.411 /Computers/Software 0.357 Thanks Ben. Took a look at http://contextin.com/ and played with the “URL Classifier” on this post. Here’s what we got back:

Results for: http://group8020.com/bs-report/semantic-advertising-3163/
Top Category Name Semantic Relevance Score
/Computers/Internet 0.411
/Computers/Software 0.357

]]> By: Ben Stein http://group8020.com/bs-report/semantic-advertising-3163/#comment-2005 Ben Stein Wed, 01 Jul 2009 10:39:11 +0000 http://group8020.com/?p=3163#comment-2005 <p>Interesting post, and I'm glad to see the growing interest in Semantic Advertising technologies.</p> <p>I'd like to reference you to ContextIn - which offers a unique approach for Semantic Advertising - addressing the display-ad media buying: making it more transparent, accountable and profitable, using patent-pending multilingual semantic algorithms.</p> Interesting post, and I’m glad to see the growing interest in Semantic Advertising technologies.

I’d like to reference you to ContextIn – which offers a unique approach for Semantic Advertising – addressing the display-ad media buying: making it more transparent, accountable and profitable, using patent-pending multilingual semantic algorithms.

]]>