Software Company Finds Big Hit in 100 Days Rather Than 3 Years

An international software developer had created and deployed a product that leveraged mindmaps into a full-fledged project management solution. Our challenge was to craft a business plan that would help prepare the company for merger and acquisition in 3 years.

The 8020 Approach:

After mapping an ecosystem, we identified several effectors, including the products’ steep learning curve, a purchase price approaching that of the product and no gateway products to move them up the sales ladder, and successful 30-day free trials that however failed to convert to sales.

The 8020 Solution:

We identified that the area that would yield the greatest return was to launch an initiative to create an “easy-to-use, right-out-of-the-box, no training required” product at a low price point. As customers mastered the basics they would gravitated to more sophisticated solutions… resulting in incremental sales.

Subsequently a bench project that had been “on the back burner” was converted to a stand alone offering, and offered by ‘invitation only’ to influential bloggers and opinion leaders. The result? An 80% conversion rate from free trial to purchase.

Quick Facts:

Client: Gyronix
Industry:Software Publishing
Departments Served: Marketing, Sales, Public Relations

Next Steps:

Back To Top