How The 80/20 Rule and Quick Thinking Saved Apollo 13 From Burning Up in the Atmosphere. Apollo 13 was supposed to be NASA’s third manned-lunar-landing mission but things didn’t turn out well.  Two days into the mission the spacecraft was crippled by an explosion in oxygen tank #2. Read more »

I was having lunch over the weekend with a technology strategist from Pfizer when the topic of fees came up. How much should Group 8020 charge? Were we charging enough? (Not enough according to him!). Read more »

Did you know that the most widely used font in the western world, one used by most of the top global brands, is a type face created more than fifty years ago in Switzerland? It’s “Helvetica” and now it’s a movie. Read more »

You know you’re at ad:tech New York when… You accidentally enter your PIN on the microwave. You haven’t played solitaire with real cards in years. You have a list of 15 phone numbers to reach your family of three. Read more »

The buzz today at the opening day of ad:tech was Google’s announcement of their solution to “the Facebook Problem”: The OpenSocial API. Networks like Engage.com, Friendster, hi5, Hyves, imeem, LinkedIn, MySpace, Ning, Oracle, orkut, Plaxo, Salesforce.com, Six Apart, Tianji, Viadeo, and XING have all announced their participation and will soon be “talking to each other.” Now here’s why you should care about something as geeky as an Application Programming Interface. Read more »