Meaning + Promotion = Semantic Advertising. Semantic advertising is the marriage of content analysis with online advertising.  As first discussed last year ( The Semantic Web – Prove It to Yourself in 5 Minutes and What is the semantic web? Read more »

As if mastering the obscure art of ethical Search Engine Optimization (SEO) wasn’t difficult enough along comes a term to make it more confusing: SEO 2.0.   An ill-defined and conveniently vague term that can mean almost anything, including: Converting visitors to prospects who take action such as filling out a form, downloading a white paper, watching a video, or placing an order. Optimizing your site for social media and link sharing with services like StumbleUpon, Digg and Facebook. Read more »

Warning letters. Off-label promotion. Adverse drug reaction reporting. These are compelling reasons why pharmaceutical, biotechnology and medical device marketers should be nervous about social media. Read more »

Agile Software Development is The 80/20 Rule At Work. If you work in marketing communications you know that your work product has become digital. You’ve become a software developer, like it or not.  In our 100 Day Plan  you discover that “input does not equal output.”  Or as my Dad used to say “you can work hard or you can work smart.”  And so it makes sense there are to main ways to manage projects: Plan Driven – very structured approach, emphasizes documentation, negotiation and contracting.  Think of Microsoft Project and a large pot of bad coffee. Read more »

Respect The Tweet. Twitter, Linked-In, Plaxo and Facebook are all part of a savvy business-person’s life. So in a recessionary economy when you want to treat customers and prospects with additional respect, you read ALL their feeds. Read more »