MBSTIA is a 7-year old design firm outside of Washington, DC. Specializing in design and color for digital marketing, they offer 5 tips about working with web designers: Look at other web sites to develop a profile of your tastes for your project. Read more »

When allocating budget for any creative endeavor there is always a tension between what the creative team wants and want the audience needs.  Do you really need to blow the majority of your budget on just one effect, one feature or one gimmick? Last night I saw  Michael Weller’s BEAST, produced by New York Theater Workshop – the folks who brought you “RENT.” It’s told as a “fever in six acts” and arcs from Iraq to Germany to Crawford, Texas.  From a creative perspective it leaves you warm; Read more »

We all know that creative people just “think differently” than the rest of the population. What makes them great is the source of endless debate. But if you’re in a hurry, you might want to follow Salon.com’s 7 point guideline to achieving creative immortality. Read more »

Do creative people really think differently than the general population? Renowned psychologist Mihaly Csikszentmihalyi has spent years investing this very notion and distills his findings in “Creativity: Flow and the Psychology of Discovery and Invention.” He postulates that there is one word that best describes the personality of creative people: complexity. Read more »

It is interesting that for a field as collaborative as ours just how much time we spend in complete isolation. I look at my weekly time sheets and am amazed at just how much time I am alone, staring at a computer screen. Read more »