As reported by Nick O’Neill in his post Facebook Opens Status API, Say Goodbye to Twitter, Facebook announced some big changes Friday night at close of business. The Opening of Facebook. Read more »

DTC is going to tank. Richard Meyer over at World of DTC Marketing says that “DTC spending is going to tank” for a number of reasons that include more than just a recession: Senior [pharmaceutical] executives are going to want good hard ROI metrics that are reflected in the company’s balance sheet. Read more »

CommonCraft released a wonderful 2 1/2 minute video that explains: What the heck is Twitter? Why would ordinary people (read non-geeks) like to use it? What that person tapping on their mobile phone might actually be doing. Read more »

Drug, biologics, and device manufacturers can now distribute journal articles detailing off-label use of their products according to Medical Marketing Media and information posted in The Federal Register this week. Don’t Ask.  Don’t Tell. Read more »

To many business people information technology is neither “sexy” nor very interesting. To persuade this type of audience you need to appeal to both mind and heart. In working with time-starved pharmaceutical and medical device marketers, we’ve met with great success using a one-two approach:  Appeal to logic. Read more »