Step 5: Launch!

launch_1b_200px Launch!

Send your work out into the world. Start gathering feedback. Celebrate.

Congratulations! You’ve done it. Perhaps there were times when you doubted yourself but you’ve proven the naysayers wrong. You’ve delivered tangible work in record time. So now what happens?

Show Your Work

Get your project in front of a test audience to market and gather feedback. Here are some examples of what other 100 Day Plan project managers have achieved:

  • Made a presentation to the Board of Directors literally prompting checkbooks to fly open.
  • Tested product with focus groups, enabling a second and third phase to their projects.
  • Launched a web site which leveraged double digit ROI on exiting assets. Introduced new products with lower price points, shorter sales cycles and significantly higher unit margins.

Commemorate and Celebrate

There is power in the small rituals of life. It’s why birthdays and anniversaries hold significance in life no matter what our age. It’s why mountain climbers leave small flags on summits: not to be seen by others but to be remembered by the climber.

We recommend at the completion of your project that you do something special for yourself and your team. You have broken through what once seemed an intractable problem. And you did it in record time.

Now Back To Work

Mountain climbers know that the most dangerous phase of a summit attempt is the descent. After the exhilaration of the ascent, we will have a conference with you to:

  • Review your post launch metrics — In mapping your project we defined ways to measure the success of what you were going to do. Now we examine them. How satisfied are you with incoming results. What would you like to change? What surprised you?
  • Transfer Knowledge — Do you understand and feel comfortable with each of the five steps? What needs clarification? Amplification?
  • Sketch the outline of your next steps — You focused on the 20% that would produce results matching leverage to speed. Now what? What are you going to do to capitalize on your success? Can you use this as a power base for even more ambitious projects.

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