Video Search Strategy and Optimization for Healthcare
Citing improvements in automated copyright patrolling by the Content ID System, YouTube recently announced that videos can now run 15 minutes, a 50% increase from the previous limit of 10 minutes. While I'm not sure that I buy the notion that it was Content ID alone that … [Read more...]
The Nielsen Company reported overall online video usage and top online brands ranked by video streams for August 2009. Year-over-year, unique viewers, total streams, streams per viewer and time per viewer were up, led by a 41 percent growth in total streams. How are you … [Read more...]
Patient Education = Too Much Reading When you work in pharma communications and cannot email, blog or write you are pretty much dead in the water. In August I got Lyme Disease and for about a month lost the ability to read, yet still consider myself lucky. From hallucinatory … [Read more...]
As first covered by PaidContent, Nielsen Online reported today that MySpace beat Facebook by about 3:1 in terms of video streams watched, with an average of about 40 minutes per viewer per day. Facebook users on the other hand averaged about 11 minutes a day. Truth in Numbers: … [Read more...]
It's not easy for a health care marketer making the leap from broadcast to broadband. As reported by Jacob Goldstein in the Wall Street Journal's Health Blog, Johnson & Johnson received an FDA warning letter which prompted the removal of an online video for Ultram ER … [Read more...]