In the 1989 hit baseball movie “Field of Dreams” Kevin Costner hears a voice while walking through his Iowa cornfield: “If you build it, he will come.” He then sees a vision of a baseball field, builds it and everything works out in the end. But health care sites – both branded and unbranded – are not cinema. What happens if you build it and no one comes?
Search Engine Marketing: What Google Really Sees
Search Engine Marketing (SEM) may not be as glamorous as “social media marketing” but it is in many ways a more fundamental concern. Your message must be found easily to gain traction. For example, take a look at the difference between Bayer Pharma’s website in the eyes of a human and a search engine spider.
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| Human Perspective | Web Spider Perspective |
The image on the left is compelling. The simulated spider-scan on the right just gives you a headache. Reconciling these apparent differences is what the 3rd Annual “Pharmaceutical Search Engine Marketing Strategies Conference is all about.
Scheduled Presenters
The line up of presenters looks to be a promising blend of theory and practice mitigated by real world budget responsibilities:
- Jennifer Korch, Deputy Director, eBusiness, BAYER HEALTHCARE PHARMACEUTICALS
- Ian Orekondy, Senior Search Strategist, ROSETTA & Chris Boggs, Manager, Search Engine Optimization ROSETTA
- Shwen Gwee, Lead Business Analyst, Health Informatics and New Media, VERTEX PHARMACEUTICALS
- Shawn O’Hagan, Senior Manager, eMarketing DAIICHI-SANKYO
- Jaimie Sirovich, CEO, SEO EGGHEAD
- Buddy Scalera, Vice President, Interactive Media Qi Interactive, a COMMONHEALTH COMPANY
- Robert Fleming, President, THE eMARKETING ASSOCIATION
- Mike Boken, Product Director, Vyvanse, SHIRE
- Laura Pfister, VP Interactive Media & SEM, IGNITE HEALTH
Do you have questions for the panelists?
I’m particularly looking forward to Jennifer Korch’s keynote as it deals with a topic near and dear to my heart: Agency Selection. I’ll blog about the event more as it unfolds, but if you’ve got something on your mind – or a question for one of the panelists — send an email to Mark [at] Group8020.com and I will do my best to ask on your behalf.
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