Patients and physicians are increasingly relying upon digital word of mouth – Twitter, YouTube, Facebook – for their peer-to-peer information. Separating buzzwords from actionable data is a daunting task. Eularis, a pharmaceutical analytics consultancy focusing on “data-driven decisions” has announced a new report on eMarketing in the age of social media.
Key content includes:
- Pharma Internet Marketing Today, Past and Present
- Creating an Effective On-line Strategy
- Building a Trusted On-line Pharmaceutical Brand
- Where it All Began: Web sites
- Where it Moved: eDetailing and eLearning
- Where We Are Now: Social Media and New Technologies
- Using Social Media As An On-Line Community for Marketing
- Maximising the Use of Blogs
- Maximising the Use of Facebook, MySpace and LinkedIn
- Maximising the Use of Twitter
- Maximising the Use of YouTube
- Maximising the Use of Other New Media Tools
- Maximising the Use of Google
- Maximising the Use of Multi-Channel and Closed-Loop Marketing
- Measurement of On-line Activities
- Tying it All Together: Social Media and Business
- Getting Started with Social Media and Web 2.0
The report can be purchased for £997 from Network Pharma.
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