Eularis Releases “eMarketing Using Social Media” Report

Patients and physicians are increasingly relying upon digital word of mouth – Twitter, YouTube, Facebook – for their peer-to-peer information.  Separating buzzwords from actionable data is a daunting task.  Eularis, a pharmaceutical analytics consultancy focusing on “data-driven decisions” has announced a new report on eMarketing in the age of social media.

Key content includes:

• Pharma Internet Marketing Today, Past and Present
• Creating an Effective On-line Strategy
• Building a Trusted On-line Pharmaceutical Brand
• Where it All Began: Web sites
• Where it Moved: eDetailing and eLearning
• Where We Are Now: Social Media and New Technologies
• Using Social Media As An On-Line Community for Marketing
• Maximising the Use of Blogs
• Maximising the Use of Facebook, MySpace and LinkedIn
• Maximising the Use of Twitter
• Maximising the Use of YouTube
• Maximising the Use of Other New Media Tools
• Maximising the Use of Google
• Maximising the Use of Multi-Channel and Closed-Loop Marketing
• Measurement of On-line Activities
• Tying it All Together: Social Media and Business
• Getting Started with Social Media and Web 2.0

The report can be purchased for £997 from Network Pharma.

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