Eularis Releases “eMarketing Using Social Media” Report

Patients and physicians are increasingly relying upon digital word of mouth – Twitter, YouTube, Facebook – for their peer-to-peer information.  Separating buzzwords from actionable data is a daunting task.  Eularis, a pharmaceutical analytics consultancy focusing on “data-driven decisions” has announced a new report on eMarketing in the age of social media.

Key content includes:

  • Pharma Internet Marketing Today, Past and Present
  • Creating an Effective On-line Strategy
  • Building a Trusted On-line Pharmaceutical Brand
  • Where it All Began: Web sites
  • Where it Moved: eDetailing and eLearning
  • Where We Are Now: Social Media and New Technologies
  • Using Social Media As An On-Line Community for Marketing
  • Maximising the Use of Blogs
  • Maximising the Use of Facebook, MySpace and LinkedIn
  • Maximising the Use of Twitter
  • Maximising the Use of YouTube
  • Maximising the Use of Other New Media Tools
  • Maximising the Use of Google
  • Maximising the Use of Multi-Channel and Closed-Loop Marketing
  • Measurement of On-line Activities
  • Tying it All Together: Social Media and Business
  • Getting Started with Social Media and Web 2.0

The report can be purchased for £997 from Network Pharma.

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