“Signal to Noise” refers to the ratio between the desired signal – music for example – to noise like static and hiss. On your iPod, you want more signal and less noise.
And according Brian Roy, president and founder of Cosinity a firm creating communications applications Social Media is suffering from a lot of noise.
He suggests that some of this noise is attributable to the two groups who benefit: Marketers and the Monitors.
Marketers – looking for a more cost-effective way to read more…
Patients and physicians are increasingly relying upon digital word of mouth – Twitter, YouTube, Facebook – for their peer-to-peer information. Separating buzzwords from actionable data is a daunting task. Eularis, a pharmaceutical analytics consultancy focusing on “data-driven decisions” has announced a new report on eMarketing in the age of social media.
Key content includes:
Pharma Internet Marketing Today, Past and Present
Creating an Effective On-line Strategy
Building a Trusted On-line Pharmaceutical Brand
Where it All Began: Web sites
Where it Moved: eDetailing and eLearning
Where We Are read more…
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Silja Chouquet over at whydot pharma is an advocate of pharmaceutical companies using social media to improve patient outcomes. She’s written a great post highlighting 3 ways pharma is using Facebook to:
Connect current and ex- employees.
Attract talent, including student, intern and training program groups
Promote disease awareness, including examples like:
McNeil Pediatrics’ ADHD Moms (which I blogged about earlier),
Novartis’ Zometa Marcia Strassman Takes Role as Patient Advocate, and
Merck’s Gardasil Take a Step Against Cervical Cancer (by way of a comment posted by read more…
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As first reported by attorney Mark Senak of Eye on FDA, Pharma is jumping on the YouTube video bandwagon with mixed strategies and varying results. Abbott, GlaxoSmithKline, Johnson & Johnson and Sanofi Pasteur feature what could best be described as “corporate communications meets the kitchen sink.” But it’s product promotion where things really get interesting.
Sixty Second Case Studies
Let’s take a quick look at two great uses of YouTube for pharmaceutical marketing:
Sanofi-Aventis’ “Go Insulin YouTube Channel” for Lantus
AstraZeneca’s “My Asthma Story YouTube Channel” for Symbicort read more…
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Health care communicators are in double trouble:
Do too much and you’ll become the next Yaz with FDA fining you $20 million dollars in make-good advertising obligations
Do too little and when you’re caught unprepared to manage a mishap, you could be the next Christian Bale news cycle
This article provides a quick case study of how bad news moves from audio to web to video to broadcast TV in 13 days time, and offers 3 suggestions based upon your budget to prepare themselves for a read more…
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The Centers for Disease Control (CDC) is making excellent use of social media tools in service to public health with a page devoted to the peanut and peanut-containing product recall. The tools and resources for consumers include:
Blogs
eMail Subscriptions
Health-e-Cards
Mobile Information
Online Video
Phone/Email
Podcasts
RSS Feeds
Social Networks
Badges for Social Networks
Twitter
Virtual Worlds
Web Sites
Widgets
Leadership from a dot.gov?
That’s right. A government agency long associated with slow response times to critical foot safety issues has set the example for health care communications at large. The American Association of Health read more…
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What tools are best for visualizing your Facebook Friends network? We created a short list of tools based on simple criteria: they had to run on both PC’s and Macs and they had to be free of charge