CDC Uses Social Media for Peanut Recall

us-cdc-logo

The Centers for Disease Control (CDC) is making excellent use of social media tools in service to public health with a page devoted to the peanut and peanut-containing product recall.  The tools and resources for consumers include: Blogs eMail Subscriptions Health-e-Cards Mobile … [Read more...]

Tools To Visualize Your Facebook Network

TouchGraph Facebook Browser

In pharmaceutical marketing they're known as "Key Opinion Leaders."  In medical device sales they're "super surgeons." And In social media networks, they're the people with they greatest number of friends. Uncovering these individuals is the easy party. Finding out how and … [Read more...]

Hey Marketing Communications Managers – Don’t Let This Happen To You

#motrinmoms - a screen grab from the now infamous online ad

Twitter, the popular social media messaging site, has been all ablaze about "Motrin-Moms."  These are the mommies targeted by the online ad campaign linking body aches and pains to the practice of carrying children in harnesses and slings. Mothers who advocate this practice … [Read more...]

Why bother with Linked-In or Facebook?

Yesterday I got an email from a brilliant friend I haven't seen in years. He's the mad-scientist of video engineering who I remember as always drilling holes in the back of $100,000 Sony decks to make "just one more modification." We re-connected via Facebook (or was it Linked … [Read more...]