Category Archives: Social Media

Posted in Social Media on November 18th, 2008 by Mark Hollander

Hey Marketing Communications Managers – Don’t Let This Happen To You

Twitter, the popular social media messaging site, has been all ablaze about “Motrin-Moms.”  These are the mommies targeted by the online ad campaign linking body aches and pains to the practice of carrying children in harnesses and slings.

Mothers who advocate this practice took great offense at the message in general and the following voice-over line in particular:

“Supposedly it’s a real bonding experience. It totally makes me look like an official mom.”

The perception that carrying your child in a sling was read more…

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Posted in Social Media on March 11th, 2008 by Mark Hollander

BioPharma and Social Media: 3 Criteria For Creating Safe Marketing Strategy

The pharmaceutical industry cannot blog. That’s one takeaway I had in reading a white paper by Envision Solutions, TNS Media Intelligence/Cymfony and law firm Seyfarth Shaw, LLP. In “Making the Case for a Social Media Strategy in Healthcare” the authors draw attention to three critical risks that must always be considered:

Off-Label Promotion. Avoid marketing a product for a non-FDA approved condition. (Proposed legislation would allow BioPharma greater latitude in this area)
Adverse Event Reporting. The obligation to report read more…

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