Silja Chouquet over at whydot pharma is an advocate of pharmaceutical companies using social media to improve patient outcomes. She’s written a great post highlighting 3 ways pharma is using Facebook to:
- Connect current and ex- employees.
- Attract talent, including student, intern and training program groups
- Promote disease awareness, including examples like:
McNeil Pediatrics’ ADHD Moms (which I blogged about earlier),
Novartis’ Zometa Marcia Strassman Takes Role as Patient Advocate, and
Merck’s Gardasil Take a Step Against Cervical Cancer (by way of a comment posted by Jonathan Richman)
Facebook has matured into a robust social media platform for serious communications. Will it become a vital component of all promotional campaign? What do you think? Comments appreciated.
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