With the economy this bad, you’d probably want to hold on to your wallet tighter than ever. Unless of course you’re a king. The Burger King in this case.
So Good, a blog devoted to “the absurd world of food” reports that stealth marketing agents are “losing their wallets” around Chicago, Orlando, and Phoenix and Los Angeles. Pick it up and inside you’ll find:
- Cash – ranging from $1 to $100
- BK Crown Card pre-loaded with $5 to $20
- The King’s driver’s license
- A Local Map
Clever idea (wondering if this is from agency Crispin Porter + Bogusky ?) that plays on recessionary times and rewards the good Samaritan instinct. Unless of course you live in New York City, where they’ll arrest you.
photo credit: Time Out Chicago
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Burger King has been extremely creative in the last few years. Dancing chickens, free video games at the counter… they really study their demographic.