The freedom to move your business through the spectrum of online opportunities takes a tactical edge. Here’s what you need to get started:
A short term goal that can be measured. “Increase the number of customer-initiated leads by 100% by the end of next quarter” is a good example
A map of your business ecosystem. Be exhaustive. Then stand back and let it sink in. Ask yourself “which of these are the most critical to our success” and “what can I safely ignore for the time being?”
An immediate deadline. Start the clock ticking right away because it’s a wonderful motivator. Start small. Launch fast. Measure results. Repeat and refine.
Tell others how you did it. These are skills that turn you into a man or woman who “can see around corners.” It’s good for the business and it’s good for you too.
Next steps:
- Read more case studies about developing a tactical digital edge
- Check out real examples on the 80/20 blog
- Ask us a question. We’ll get back to you within 24 hours or less

