Social Media is mired in a massive hype cycle

cosinity-logo

"Signal to Noise" refers to the ratio between the desired signal - music for example - to noise like static and hiss.  On your iPod, you want more signal and less noise. And according Brian Roy, president and founder of Cosinity a firm creating communications applications … [Read more...]

What Is Agile Software Development?

Agile Poster - you should really get one

Agile Software Development is The 80/20 Rule At Work If you work in marketing communications you know that your work product has become digital. You've become a software developer, like it or not.  In our 100 Day Plan  you discover that "input does not equal output."  Or … [Read more...]

The word of the day is “No”

No on plywood.  As in Post No Bills

So I'm walking Big Dog to the park and I see fresh plywood emblazoned with the words "Post No Bills". And I think to myself "Oh yeah... really? How about "no more financial meltdown", "no BS", and as long as we're at it, "no more Nigerian spam emails"? So the word for today … [Read more...]

80/20 Thinking at NASA

Apollo 13 The Movie by Ron Howard

How The 80/20 Rule and Quick Thinking Saved Apollo 13 From Burning Up in the Atmosphere Apollo 13 was supposed to be NASA's third manned-lunar-landing mission but things didn't turn out well.  Two days into the mission the spacecraft was crippled by an explosion in oxygen tank … [Read more...]

Multi-variate landing page optimization: 80/20 at Work

Now I know this makes me a geek but I subscribe to the Multi-variate landing page optimization blog because in spite of its fierce name makes things really straight-forward for the non-statistically-inclined like me. Today I noticed a review of Avinash Kaushik Web Analytics: … [Read more...]