“Signal to Noise” refers to the ratio between the desired signal – music for example – to noise like static and hiss. On your iPod, you want more signal and less noise.
And according Brian Roy, president and founder of Cosinity a firm creating communications applications Social Media is suffering from a lot of noise.
He suggests that some of this noise is attributable to the two groups who benefit: Marketers and the Monitors.
Marketers – looking for a more cost-effective way to read more…
Agile Software Development is The 80/20 Rule At Work
If you work in marketing communications you know that your work product has become digital. You’ve become a software developer, like it or not. In our 100 Day Plan you discover that “input does not equal output.” Or as my Dad used to say “you can work hard or you can work smart.” And so it makes sense there are to main ways to manage projects:
Plan Driven – very structured approach, emphasizes documentation, read more…
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Now I know this makes me a geek, but I subscribe to the Multi-variate landing page optimization blog because in spite of its fierce name, it makes things really straight-forward for the non-statistically-inclined like me. Today I noticed a review of Avinash Kaushik Web Analytics: An Hour A Day that mentioned The 80/20 Rule which I like so well:
Avinash believes that 10% of the budgets should be spent on software while 90% of it on the people and their training. read more…
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Pharmaceutical Executive guest columnist Sander Flaum has written a wonderful sketch of the 80/20 rule entitled “Leadership: Pareto’s Principle” It’s a quick read and for those of us who work in Sales and Marketing is particularly relevant:
“…a recent study of 25,000 salespeople in 160 industries, which concluded that 55 percent of them were ill-suited to salesmanship; half of the remainder sold “the wrong thing in the wrong place.” Conclusion: 20 percent produced 80 percent of the sales.”
Mr. Flaum suggests that read more…
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Why make things more complicated then they need to be? Why add features to a marketing program that at best qualify as “nice to have”? Because we are all scared of acknowledging that sometimes, Less is More.
William of Ockham was a 14th century English Franciscan friar and logician who stated “entities should not be multiplied beyond necessity.” This has come to be known as Ockham’s Razor. Cut away all that is not necessary. In the ensuing seven centuries this “razor” read more…
Tenni Theurer is a highly regarded software developer working with Yahoo’s performance team. These are the people who make sure your page loads faster and that you have a positive experience on Yahoo properties. It is part art and part science. Let’s look at the science. She He writes in her his Yahoo! User Interface Blog:
When we optimize our applications, we know to focus on that 20% of the code. This same technique should also be applied when optimizing read more…
David Neeleman, Founder and CEO of jetBlue has been characterized by biographers as a man who relies on a combination of both intuition and pragmatism. In this YouTube video he proves just how powerful it is to have 80% of a solution today rather than 100% tomorrow.
While the video lacks production value — it’s just plain old corporate video — it works better because of this. Its lack of pretense reinforces a message of immediacy and sincerity. And because jetBlue read more…
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