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Adverse Event Reporting & Appropriate Dialogue in Social Media for Health Care

July 9, 2009 By Mark-Hollander 4 Comments

Jonathan Richman is a respected e-marketer and the author of Dose of Digital blog, in which he writes there is a Myth of Adverse Event Reporting in pharma marketing.  Drawing upon a Nielsen Study which found that only 1 in 500 postings on the Yahoo Health discussion boards met … [Read more...]

Filed Under: Social Media Tagged With: adverse events, advertising, facebook, health discussion boards, healthcare marketing and brand promotion, New Media, reporting obligations