Tag Archives: advertising

Hey Marketing Communications Managers – Don’t Let This Happen To You

Twitter, the popular social media messaging site, has been all ablaze about “Motrin-Moms.”  These are the mommies targeted by the online ad campaign linking body aches and pains to the practice of carrying children in harnesses and slings.

Mothers who advocate this practice took great offense at the message in general and the following voice-over line in particular:

“Supposedly it’s a real bonding experience. It totally makes me look like an official mom.”

The perception that carrying your child in a sling was read more…

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What’s Twitter? 5 Things Your Business Needs to Know

Twitter is a micro blogging service that consists of 140 character posts. You can think of it as SMS for the web.

It has grown into a near real-time messaging service ranging from the banal “just ate an egg McMuffin” to the useful, “Arrested” which freed James Karl Buck from an Egyptian jail cell. [See link at end of blog post]

Here are five things a business person needs to know about Twitter:

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