Jonathan Richman is a respected e-marketer and the author of Dose of Digital blog, in which he writes there is a Myth of Adverse Event Reporting in pharma marketing.  Drawing upon a Nielsen Study which found that only 1 in 500 postings on the Yahoo Health discussion boards met the full criteria for adverse event reporting, pharma may in fact be over-sensitized to the issue. Do AER staffing requirements prevent social media dialogue? Read more »

Meaning + Promotion = Semantic Advertising. Semantic advertising is the marriage of content analysis with online advertising.  As first discussed last year ( The Semantic Web – Prove It to Yourself in 5 Minutes and What is the semantic web? Read more »

Fuel-Lines, a blog focused on ad agency news, asks the question “Is Your Ad Agency Prepared for the Magnitude of Digital Growth?”  suggesting that we are living in times of exponential growth. How fast is fast? Read more »

With the economy this bad, you’d probably want to hold on to your wallet tighter than ever.  Unless of course you’re a king.  The Burger King in this case. So Good, a blog devoted to “the absurd world of food” reports that stealth marketing agents are “losing their wallets” around Chicago, Orlando, and Phoenix and Los Angeles.  Pick it up and inside you’ll find: Cash – ranging from $1 to $100. Read more »

Twitter, the popular social media messaging site, has been all ablaze about “Motrin-Moms.”  These are the mommies targeted by the online ad campaign linking body aches and pains to the practice of carrying children in harnesses and slings. Mothers who advocate this practice took great offense at the message in general and the following voice-over line in particular: “Supposedly it’s a real bonding experience. Read more »