With the economy this bad, you’d probably want to hold on to your wallet tighter than ever.  Unless of course you’re a king.  The Burger King in this case. So Good, a blog devoted to “the absurd world of food” reports that stealth marketing agents are “losing their wallets” around Chicago, Orlando, and Phoenix and Los Angeles.  Pick it up and inside you’ll find: Cash - ranging from $1 to $100; Read more »

Twitter, the popular social media messaging site, has been all ablaze about “Motrin-Moms.”  These are the mommies targeted by the online ad campaign linking body aches and pains to the practice of carrying children in harnesses and slings. Mothers who advocate this practice took great offense at the message in general and the following voice-over line in particular: “Supposedly it’s a real bonding experience. Read more »

The 95% of Behavior Marketers Ignore. Neale Martin was driving to a meeting on the outskirts of Atlanta and had the disconcerting experience of being unable to recall the last 10 miles of highway he had driven.  He had successfully navigated a 4,000-pound car at speeds in excess of 70 mph, responding to hundreds of cars around him, without any conscious control of his  actions for at least 10 minutes. Read more »

Twitter is a micro blogging service that consists of 140 character posts. You can think of it as SMS for the web. It has grown into a near real-time messaging service ranging from the banal “just ate an egg McMuffin” to the useful, “Arrested” which freed James Karl Buck from an Egyptian jail cell. Read more »

Sometimes when there’s nothing to say it’s best to get a lot of people together to say it together. That was my experience of ad:tech New York 2007. The panelists were world class and there were times when I was thunderstruck by the intellectual firepower on the dais. Read more »