Jonathan Richman is a respected e-marketer and the author of Dose of Digital blog, in which he writes there is a Myth of Adverse Event Reporting in pharma marketing. Drawing upon a Nielsen Study which found that only 1 in 500 postings on the Yahoo Health discussion boards met … [Read more...]
What is Semantic Advertising? Who Are The Top Vendors?
June 30, 2009 By 4 Comments
Meaning + Promotion = Semantic Advertising Semantic advertising is the marriage of content analysis with online advertising. As first discussed last year ( The Semantic Web – Prove It to Yourself in 5 Minutes and What is the semantic web? Why do I want it?) semantic technologies … [Read more...]
3 ways business can survive exponential change
January 21, 2009 By Leave a Comment
Fuel-Lines, a blog focused on ad agency news, asks the question "Is Your Ad Agency Prepared for the Magnitude of Digital Growth?" suggesting that we are living in times of exponential growth. How fast is fast? Drawing upon the YouTube video "Did You Know? 3.0" a few factoids … [Read more...]
How To Lose Your Wallet – Gain Customers
November 20, 2008 By 1 Comment
With the economy this bad, you'd probably want to hold on to your wallet tighter than ever. Unless of course you're a king. The Burger King in this case. So Good, a blog devoted to "the absurd world of food" reports that stealth marketing agents are "losing their wallets" … [Read more...]
Hey Marketing Communications Managers – Don’t Let This Happen To You
November 18, 2008 By 5 Comments
Twitter, the popular social media messaging site, has been all ablaze about "Motrin-Moms." These are the mommies targeted by the online ad campaign linking body aches and pains to the practice of carrying children in harnesses and slings. Mothers who advocate this practice … [Read more...]