The Force of Habit

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The 95% of Behavior Marketers Ignore Neale Martin was driving to a meeting on the outskirts of Atlanta and had the disconcerting experience of being unable to recall the last 10 miles of highway he had driven.  He had successfully navigated a 4,000-pound car at speeds in excess … [Read more...]

What’s Twitter? 5 Things Your Business Needs to Know

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Twitter is a micro blogging service that consists of 140 character posts. You can think of it as SMS for the web. It has grown into a near real-time messaging service ranging from the banal "just ate an egg McMuffin" to the useful, "Arrested" which freed James Karl Buck from … [Read more...]

What happens when information cascades in close quarters?

Sometimes when there’s nothing to say it’s best to get a lot of people together to say it together. That was my experience of ad:tech New York 2007. The panelists were world class and there were times when I was thunderstruck by the intellectual firepower on the dais. The … [Read more...]

Nick Brien says it’s about interdependence. Sounds more like codependence to me.

Nick Brien is Worldwide Chief Executive Officer of Universal McCann. He's a brilliant business man and a compelling speaker. His British accent and self-deprecating humor make him a natural for ad:Tech's Keynote Speaker. The standing room only audience in The Hilton ballroom … [Read more...]

You know you’re at ad:tech New York when…

You know you’re at ad:tech New York when… You accidentally enter your PIN on the microwave. You haven’t played solitaire with real cards in years. You have a list of 15 phone numbers to reach your family of three. You e-mail the person who works at the desk next … [Read more...]