As first covered by PaidContent, Nielsen Online reported today that MySpace beat Facebook by about 3:1 in terms of video streams watched, with an average of about 40 minutes per viewer per day. Facebook users on the other hand averaged about 11 minutes a day. Read more »

As if mastering the obscure art of ethical Search Engine Optimization (SEO) wasn’t difficult enough along comes a term to make it more confusing: SEO 2.0.   An ill-defined and conveniently vague term that can mean almost anything, including: Converting visitors to prospects who take action such as filling out a form, downloading a white paper, watching a video, or placing an order. Optimizing your site for social media and link sharing with services like StumbleUpon, Digg and Facebook. Read more »

CommonCraft released a wonderful 2 1/2 minute video that explains: What the heck is Twitter? Why would ordinary people (read non-geeks) like to use it? What that person tapping on their mobile phone might actually be doing. Read more »

Fuel-Lines, a blog focused on ad agency news, asks the question “Is Your Ad Agency Prepared for the Magnitude of Digital Growth?”  suggesting that we are living in times of exponential growth. How fast is fast? Read more »