As first covered by PaidContent, Nielsen Online reported today that MySpace beat Facebook by about 3:1 in terms of video streams watched, with an average of about 40 minutes per viewer per day. Facebook users on the other hand averaged about 11 minutes a day.
Truth in Numbers: One Month at a Time
The savvy communicator will want to take this with a grain of salt however. While MySpace leads the way in video streams its time on site is decreasing dramatically. read more…
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As if mastering the obscure art of ethical Search Engine Optimization (SEO) wasn’t difficult enough along comes a term to make it more confusing: SEO 2.0.
An ill-defined and conveniently vague term that can mean almost anything, including:
Converting visitors to prospects who take action such as filling out a form, downloading a white paper, watching a video, or placing an order
Optimizing your site for social media and link sharing with services like StumbleUpon, Digg and Facebook
Leveraging long tail keywords which draw smaller read more…
CommonCraft released a wonderful 2 1/2 minute video that explains:
What the heck is Twitter?
Why would ordinary people (read non-geeks) like to use it?
What that person tapping on their mobile phone might actually be doing
Best of all, this video’s got nothing to sell you. Perhaps that’s why it’s so persuasive.