Group 8020 Blog → Posts Tagged ‘Because Change Happens – Change Management’

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    Hey Marketing Communications Managers – Don’t Let This Happen To You

    November 18th, 2008

    Twitter, the popular social media messaging site, has been all ablaze about “Motrin-Moms.”  These are the mommies targeted by the online ad campaign linking body aches and pains to the practice of carrying children in harnesses and slings. Mothers who advocate this practice took great offense at the message in general and the following voice-over line in particular: “Supposedly it’s a real bonding experience. Read more »