Agile Software Development is The 80/20 Rule At Work. If you work in marketing communications you know that your work product has become digital. You’ve become a software developer, like it or not.  In our 100 Day Plan  you discover that “input does not equal output.”  Or as my Dad used to say “you can work hard or you can work smart.”  And so it makes sense there are to main ways to manage projects: Plan Driven - very structured approach, emphasizes documentation, negotiation and contracting.  Think of Microsoft Project and a large pot of bad coffee; Read more »

Respect The Tweet. Twitter, Linked-In, Plaxo and Facebook are all part of a savvy business-person’s life. So in a recessionary economy when you want to treat customers and prospects with additional respect, you read ALL their feeds. Read more »

Twitter, the popular social media messaging site, has been all ablaze about “Motrin-Moms.”  These are the mommies targeted by the online ad campaign linking body aches and pains to the practice of carrying children in harnesses and slings. Mothers who advocate this practice took great offense at the message in general and the following voice-over line in particular: “Supposedly it’s a real bonding experience. Read more »

If not, what are you doing about it? With all due respect to former (and currently dead) president Ronald Reagan, are you doing any better than you were earlier this year?  If not, what are you planning to do about it? Read more »