Video Search Strategy and Optimization for Healthcare
From the President who made social media a key tool in his campaign comes the biggest news for health care, pharmaceuticals, biotech and medical device manufacturers yet: an articulated vision for health care reform that is gaining traction. What the final legislation will … [Read more...]
Warning letters. Off-label promotion. Adverse drug reaction reporting. These are compelling reasons why pharmaceutical, biotechnology and medical device marketers should be nervous about social media. There's little regulatory guidance and lots of risk. Watch out for hype Just … [Read more...]
URCH reports in their newly available Cancer Market Trends 2008 - 2012 that Roche is expected to overtake Amgen as the top seller of oncology products. Only Genentech and Merck are expected to post double digit growth, causing a shift in balance for former leaders anofi-Aventis, … [Read more...]