DTC is going to tank. Richard Meyer over at World of DTC Marketing says that “DTC spending is going to tank” for a number of reasons that include more than just a recession: Senior [pharmaceutical] executives are going to want good hard ROI metrics that are reflected in the company’s balance sheet. Read more »

So I’m walking Big Dog to the park and I see fresh plywood emblazoned with the words “Post No Bills”. And I think to myself “Oh yeah… really? How about “no more financial meltdown”, “no BS”, and as long as we’re at it, “no more Nigerian spam emails”? Read more »

When allocating budget for any creative endeavor there is always a tension between what the creative team wants and want the audience needs.  Do you really need to blow the majority of your budget on just one effect, one feature or one gimmick? Last night I saw  Michael Weller’s BEAST, produced by New York Theater Workshop – the folks who brought you “RENT.” It’s told as a “fever in six acts” and arcs from Iraq to Germany to Crawford, Texas.  From a creative perspective it leaves you warm; Read more »

Cloud computing refers to the shift of ownership and maintenance of servers from individual business units to a shared and secured environment on the internet. It means a lower total cost of ownership and the ability to scale rapidly to meet demand. Read more »