Tag Archives: buzzword status

Posted in Buzzword Status Report on May 26th, 2011 by Hillary Honeck

What Does Near Field Communications Mean for mHealth?

Your Cell Phone is Also Your Wallet

credit: MasterCard

Near Field Communications (NFC) turns your mobile phone into a digital wallet. But do you want that?

MasterCard conducted a survey to better understand the demands for mobile payments. With good reason. It’s one thing to enter your credit card information on a keyboard. It’s an entirely different proposition on the micro touchpad of a mobile device like the iPhone or Android.

Buy A Coke Light With Your Mobile. See Video Below for NFC in Action

Click the video below to read more…

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Posted in Mobile on February 4th, 2011 by Mark Hollander

iPads In Hospital: A Wicked Case of Tablet Fever

google-medical-ipad

iPads 2011: The Year of Mobile Medical Media

Stacey Homan, marketing specialist at AtriCure, blogged that 70% of Hospitals are going to deploy iPads in 2011.  This makes sense, as more than half of physicians are already using a healthcare application on a smart phone. Personally my own physician uses an iPhone. And when I get back home, I look up drug-drug interaction using Epocrates, (which once prevented a potentially fatal prescribing error).

iPad fever has also spread to thought leaders like read more…

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Posted in Buzzword Status Report on December 9th, 2008 by Mark Hollander

What Is Agile Software Development?

Agile Poster - you should really get one

Agile Software Development is The 80/20 Rule At Work

If you work in marketing communications you know that your work product has become digital. You’ve become a software developer, like it or not.  In our 100 Day Plan you discover that “input does not equal output.”  Or as my Dad used to say “you can work hard or you can work smart.”  And so it makes sense there are to main ways to manage projects:

Plan Driven – very structured approach, emphasizes documentation, read more…

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Posted in Buzzword Status Report on November 21st, 2008 by Mark Hollander

What Is Social CRM?

Respect The Tweet

Twitter, Linked-In, Plaxo and Facebook are all part of a savvy business-person’s life. So in a recessionary economy when you want to treat customers and prospects with additional respect, you read ALL their feeds. Social CRM is a buzzword describing software that makes that easier for you.

I Met Her On LinkedIn

I was at an election night party in New York when I first met “Lilly-Social-Responsibility-Lady.” She was reconnecting with our party host after 10 years of radio silence read more…

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Posted in Buzzword Status Report on October 12th, 2008 by Mark Hollander

What’s Twitter? 5 Things Your Business Needs to Know

Twitter is a micro blogging service that consists of 140 character posts. You can think of it as SMS for the web.

It has grown into a near real-time messaging service ranging from the banal “just ate an egg McMuffin” to the useful, “Arrested” which freed James Karl Buck from an Egyptian jail cell. [See link at end of blog post]

Here are five things a business person needs to know about Twitter:

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Posted in Buzzword Status Report on September 2nd, 2008 by Mark Hollander

What is AJAX? Why do your internal customers want it?

AJAX is a series of interrelated technologies that power the so-called Web 2.0:

Asynchronous communications with the web server
Javascript
XML

What Do These Buzzwords Mean?

Asynchronous refers to the method in which the web browser communicates with the server.  Rather than rely upon the actions of the user – “click,” then send data to server, then wait for the server to send a response back, then refresh the screen – the AJAX “engine” manages the process

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Posted in Buzzword Status Report on July 18th, 2008 by Mark Hollander

What is cloud computing and how will it impact your business?

Cloud computing refers to the shift of ownership and maintenance of servers from individual business units to a shared and secured environment on the internet. It means a lower total cost of ownership and the ability to scale rapidly to meet demand.

Think if it like this: if you’ve got an internet connection you’ve got access to storage space and software applications limited only by your budget. Nothing to install and nothing to maintain.

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