Agile Software Development is The 80/20 Rule At Work. If you work in marketing communications you know that your work product has become digital. You’ve become a software developer, like it or not.  In our 100 Day Plan  you discover that “input does not equal output.”  Or as my Dad used to say “you can work hard or you can work smart.”  And so it makes sense there are to main ways to manage projects: Plan Driven – very structured approach, emphasizes documentation, negotiation and contracting.  Think of Microsoft Project and a large pot of bad coffee. Read more »

Respect The Tweet. Twitter, Linked-In, Plaxo and Facebook are all part of a savvy business-person’s life. So in a recessionary economy when you want to treat customers and prospects with additional respect, you read ALL their feeds. Read more »

Twitter is a micro blogging service that consists of 140 character posts. You can think of it as SMS for the web. It has grown into a near real-time messaging service ranging from the banal “just ate an egg McMuffin” to the useful, “Arrested” which freed James Karl Buck from an Egyptian jail cell. Read more »

AJAX is a series of interrelated technologies that power the so-called Web 2.0: Asynchronous communications with the web server. Javascript. XML. What Do These Buzzwords Mean? Read more »

Cloud computing refers to the shift of ownership and maintenance of servers from individual business units to a shared and secured environment on the internet. It means a lower total cost of ownership and the ability to scale rapidly to meet demand. Read more »