iPhones and Tom-Tom’s oh my! As more and more hand held devices begin sharing data with each other and with the net, the ability to predict behavior becomes the next big thing for marketers, social networks and of course governments curious about citizens’ behaviors.
All of this falls under the rubric of “Reality Mining,” a term used to describe the marriage of GPS (global positioning systems) and large scale data mining. Pioneered by Sandy Pentland, a researcher at MIT whose work read more…