We advise clients to ALWAYS “register an account on Twitter for both the brand and company well in advance of needing it for crisis communications.” You don’t even have to use it, just be prepared. It’s like putting batteries in the smoke detector: it’s no fun climbing the ladder to do it, but you’ll be grateful at 3AM when it alerts you.
So it’s interesting to note that Twitter is experimenting with “Verified Accounts” which promise the imprint of authenticity on read more…
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As first covered by PaidContent, Nielsen Online reported today that MySpace beat Facebook by about 3:1 in terms of video streams watched, with an average of about 40 minutes per viewer per day. Facebook users on the other hand averaged about 11 minutes a day.
Truth in Numbers: One Month at a Time
The savvy communicator will want to take this with a grain of salt however. While MySpace leads the way in video streams its time on site is decreasing dramatically. read more…
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