Twitter Experiments With Verified Accounts: You Avoid Brand Hijacking

screen grab of Twitter's beta program for verified accounts

We advise clients to ALWAYS "register an account on Twitter for both the brand and company well in advance of needing it for crisis communications."  You don't even have to use it, just be prepared.  It's like putting batteries in the smoke detector: it's no fun climbing the … [Read more...]

MySpace is Top Ranking Social Media Site When Ranked by Video Streams

my-space-logo

As first covered by PaidContent, Nielsen Online reported today that MySpace beat Facebook by about 3:1 in terms of video streams watched, with an average of about 40 minutes per viewer per day. Facebook users on the other hand averaged about 11 minutes a day. Truth in Numbers: … [Read more...]