Great online marketing demands ongoing testing and refinement. This is particularly true for website landing-pages and the expensive pay-per-click ad campaigns that drive them. How does a marketer create A/B testing quickly and without getting I.T. involved? That was the question that led me to SiteSpect.
SiteSpect has developed an elegant automated website testing solution that lives up to its slogan “test everything without changing anything.” The approach is to put the testing code between your web server and your web read more…