Great online marketing demands ongoing testing and refinement. This is particularly true for website landing-pages and the expensive pay-per-click ad campaigns that drive them. How does a marketer create A/B testing quickly and without getting I.T. involved? That was the question … [Read more...]
Microsoft Online Translation Service and The Pharmaceutical Industry
September 15, 2007 By Leave a Comment
Working in multiple languages used to be a drag but it is getting easier to get things done. Windows Live Translator is a new tool that may belong in your arsenal. A free service, it translates text from English to German, Dutch, French, Spanish, Portuguese, Italian, Korean, … [Read more...]
Geo-Coding Hot Dogs in New Jersey
January 22, 2007 By Leave a Comment
If you're trying to get your mind around what a mashup is, take a look at Platial.com and see how consumers are geocoding retail by theme and recommendation. The site is designed to enable anyone to find, create and use meaningful maps of places that matter to them. Under … [Read more...]
Never Have To Remember Another Log-In
September 29, 2005 By Leave a Comment
I had just always assumed everybody did this, but recently on a business trip a colleague was amazed to watch me log in to all the websites that I do business with each week with just a click of the mouse. The product I use is called Roboform and here's why I like it. Stores … [Read more...]