With the economy this bad, you’d probably want to hold on to your wallet tighter than ever.  Unless of course you’re a king.  The Burger King in this case. So Good, a blog devoted to “the absurd world of food” reports that stealth marketing agents are “losing their wallets” around Chicago, Orlando, and Phoenix and Los Angeles.  Pick it up and inside you’ll find: Cash – ranging from $1 to $100. Read more »

When allocating budget for any creative endeavor there is always a tension between what the creative team wants and want the audience needs.  Do you really need to blow the majority of your budget on just one effect, one feature or one gimmick? Last night I saw  Michael Weller’s BEAST, produced by New York Theater Workshop – the folks who brought you “RENT.” It’s told as a “fever in six acts” and arcs from Iraq to Germany to Crawford, Texas.  From a creative perspective it leaves you warm; Read more »

Did you know that the most widely used font in the western world, one used by most of the top global brands, is a type face created more than fifty years ago in Switzerland? It’s “Helvetica” and now it’s a movie. Read more »