How To Lose Your Wallet – Gain Customers

photo credit: Time Out Chicago

With the economy this bad, you'd probably want to hold on to your wallet tighter than ever.  Unless of course you're a king.  The Burger King in this case. So Good, a blog devoted to "the absurd world of food" reports that stealth marketing agents are "losing their wallets" … [Read more...]

Don’t blow your budget on just a single feature

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When allocating budget for any creative endeavor there is always a tension between what the creative team wants and want the audience needs.  Do you really need to blow the majority of your budget on just one effect, one feature or one gimmick? Last night I saw  Michael … [Read more...]

It’s so affordable anyone can do it. Unfortunately many do.

Did you know that the most widely used font in the western world, one used by most of the top global brands, is a type face created more than fifty years ago in Switzerland? It's "Helvetica" and now it's a movie. In this eponymous documentary some of the greatest graphic designers … [Read more...]