Silja Chouquet over at whydot pharma is an advocate of pharmaceutical companies using social media to improve patient outcomes. She’s written a great post highlighting 3 ways pharma is using Facebook to:
Connect current and ex- employees.
Attract talent, including student, intern and training program groups
Promote disease awareness, including examples like:
McNeil Pediatrics’ ADHD Moms (which I blogged about earlier),
Novartis’ Zometa Marcia Strassman Takes Role as Patient Advocate, and
Merck’s Gardasil Take a Step Against Cervical Cancer (by way of a comment posted by read more…