Jonathan Richman is a respected e-marketer and the author of Dose of Digital blog, in which he writes there is a Myth of Adverse Event Reporting in pharma marketing. Drawing upon a Nielsen Study which found that only 1 in 500 postings on the Yahoo Health discussion boards met … [Read more...]
MySpace is Top Ranking Social Media Site When Ranked by Video Streams
June 2, 2009 By Leave a Comment
As first covered by PaidContent, Nielsen Online reported today that MySpace beat Facebook by about 3:1 in terms of video streams watched, with an average of about 40 minutes per viewer per day. Facebook users on the other hand averaged about 11 minutes a day. Truth in Numbers: … [Read more...]
Social Media is mired in a massive hype cycle
May 23, 2009 By 1 Comment
"Signal to Noise" refers to the ratio between the desired signal - music for example - to noise like static and hiss. On your iPod, you want more signal and less noise. And according Brian Roy, president and founder of Cosinity a firm creating communications applications … [Read more...]
Your Facebook Status – Whose Privacy Is This Anyway
February 7, 2009 By Leave a Comment
As reported by Nick O'Neill in his post Facebook Opens Status API, Say Goodbye to Twitter, Facebook announced some big changes Friday night at close of business. The Opening of Facebook Chris Putman of Facebook laid out how newly announced APIs would allow applications installed … [Read more...]