Jonathan Richman is a respected e-marketer and the author of Dose of Digital blog, in which he writes there is a Myth of Adverse Event Reporting in pharma marketing. Drawing upon a Nielsen Study which found that only 1 in 500 postings on the Yahoo Health discussion boards met the full criteria for adverse event reporting, pharma may in fact be over-sensitized to the issue. Do AER staffing requirements prevent social media dialogue? Read more »
As first covered by PaidContent, Nielsen Online reported today that MySpace beat Facebook by about 3:1 in terms of video streams watched, with an average of about 40 minutes per viewer per day. Facebook users on the other hand averaged about 11 minutes a day. Read more »
“Signal to Noise” refers to the ratio between the desired signal – music for example – to noise like static and hiss. On your iPod, you want more signal and less noise. And according Brian Roy, president and founder of Cosinity a firm creating communications applications Social Media is suffering from a lot of noise. Read more »
Patients and physicians are increasingly relying upon digital word of mouth – Twitter, YouTube, Facebook – for their peer-to-peer information. Separating buzzwords from actionable data is a daunting task. Eularis, a pharmaceutical analytics consultancy focusing on “data-driven decisions” has announced a new report on eMarketing in the age of social media. Key content includes: Pharma Internet Marketing Today, Past and Present. Read more »
As reported by Nick O’Neill in his post Facebook Opens Status API, Say Goodbye to Twitter, Facebook announced some big changes Friday night at close of business. The Opening of Facebook. Read more »