That’s what Augie Ray, Forrester Research’s expert on social media marketing, suggested in his eponymous blog: that the value of a Facebook fan to a Brand is zero. While Ray acknowledges that he hears value estimates from reputable vendors ranging from $136.38 to $3.60 (Syncapse Media and AdWeek respectively) he advises us to start at $0.00. Why? Is this merely to provoke us or is he on to something?
Check Your Assumptions At The Door
It’s the underlying assumptions used in the read more…
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Video is all about the power of imagery. So what happens when you apply visualization techniques to the social media landscape? In the beginning, you just have fun. That was what Randall Munroe, founder of XKCD did in 2007 when he illustrated the relative size of social media sites like MySpace, Friendster, Orkut and others.
Now, 3 Years later, Flowtown, a company that “helps businesses turn email contacts into engaged customers” has updated that map – with the same art direction read more…
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Social Media guru Jonathan Richman and author of Dose of Digital blog, writes there is a Myth of Adverse Event Reporting in pharma marketing. Drawing upon a Nielsen Study which found that only 1 in 500 postings on the Yahoo Health discussion boards met the full criteria for adverse event reporting, pharma may in fact be over-sensitized to the issue.
Do AER staffing requirements prevent social media dialogue?
Assuming that the Nielsen study is statistically significant (is a sample size of 500 read more…
As first covered by PaidContent, Nielsen Online reported today that MySpace beat Facebook by about 3:1 in terms of video streams watched, with an average of about 40 minutes per viewer per day. Facebook users on the other hand averaged about 11 minutes a day.
Truth in Numbers: One Month at a Time
The savvy communicator will want to take this with a grain of salt however. While MySpace leads the way in video streams its time on site is decreasing dramatically. read more…
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“Signal to Noise” refers to the ratio between the desired signal – music for example – to noise like static and hiss. On your iPod, you want more signal and less noise.
And according Brian Roy, president and founder of Cosinity a firm creating communications applications Social Media is suffering from a lot of noise.
He suggests that some of this noise is attributable to the two groups who benefit: Marketers and the Monitors.
Marketers – looking for a more cost-effective way to read more…
Patients and physicians are increasingly relying upon digital word of mouth – Twitter, YouTube, Facebook – for their peer-to-peer information. Separating buzzwords from actionable data is a daunting task. Eularis, a pharmaceutical analytics consultancy focusing on “data-driven decisions” has announced a new report on eMarketing in the age of social media.
Key content includes:
Pharma Internet Marketing Today, Past and Present
Creating an Effective On-line Strategy
Building a Trusted On-line Pharmaceutical Brand
Where it All Began: Web sites
Where it Moved: eDetailing and eLearning
Where We Are read more…
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Silja Chouquet over at whydot pharma is an advocate of pharmaceutical companies using social media to improve patient outcomes. She’s written a great post highlighting 3 ways pharma is using Facebook to:
Connect current and ex- employees.
Attract talent, including student, intern and training program groups
Promote disease awareness, including examples like:
McNeil Pediatrics’ ADHD Moms (which I blogged about earlier),
Novartis’ Zometa Marcia Strassman Takes Role as Patient Advocate, and
Merck’s Gardasil Take a Step Against Cervical Cancer (by way of a comment posted by read more…
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