Meaning + Promotion = Semantic Advertising. Semantic advertising is the marriage of content analysis with online advertising.  As first discussed last year ( The Semantic Web – Prove It to Yourself in 5 Minutes and What is the semantic web? Read more »

As reported in MediaPost Marketing Daily,  the results are in from marketing services firm Epsilon.  Consumers would rather learn about prescription drugs via Web sites and email than through traditional offline advertising and marketing…  While an in-person conversation still topped the list of sources for new information, Epsilon reported that receiving an email from a physician was significantly less desirarble at just 14%.   Other findings include: Consumers who opt to receive emails from pharmaceutical companies are more likely to fill prescriptions and take them properly (42% of respondents said the emails have a direct impact on such offline activities). More loyal to the sender’s products and brands (60% said they have a more favorable opinion of the senders, 53% expressed more loyalty to those products and brands, and 44% said they are more likely to stay on a drug). Read more »

Fuel-Lines, a blog focused on ad agency news, asks the question “Is Your Ad Agency Prepared for the Magnitude of Digital Growth?”  suggesting that we are living in times of exponential growth. How fast is fast? Read more »

The 95% of Behavior Marketers Ignore. Neale Martin was driving to a meeting on the outskirts of Atlanta and had the disconcerting experience of being unable to recall the last 10 miles of highway he had driven.  He had successfully navigated a 4,000-pound car at speeds in excess of 70 mph, responding to hundreds of cars around him, without any conscious control of his  actions for at least 10 minutes. Read more »

It turns out that what you instinctively knew all along is in fact true: “more is less.” Psychologist Barry Schwartz, PhD in “The Paradox of Choice: Why More is Less” makes the case: “The presumption is, self-determination is a good thing and choice is essential to self-determination. But there’s a point where all of this choice starts to be not only unproductive, but counterproductive–a source of pain, regret, worry about missed opportunities and unrealistically high expectations.” But a great many options is an inescapable fact of current media culture. Read more »