The 95% of Behavior Marketers Ignore. Neale Martin was driving to a meeting on the outskirts of Atlanta and had the disconcerting experience of being unable to recall the last 10 miles of highway he had driven.  He had successfully navigated a 4,000-pound car at speeds in excess of 70 mph, responding to hundreds of cars around him, without any conscious control of his  actions for at least 10 minutes. Read more »

It turns out that what you instinctively knew all along is in fact true: "more is less." Psychologist Barry Schwartz, PhD in "The Paradox of Choice: Why More is Less" Read more »

There is a tendency in Western business thinking to reduce most challenges and decision making to a series of binary choices. For example, “either we hire more sales people or move to a virtual sales force.” This cognitive bias preempts the ability to develop massively creative solutions simply by — in the words of Apple computer — thinking differently. Read more »

This is one of my favorite quotes from Chip and Dan Heath’s book “Ideas That Stick: Why Some Ideas Survive and Others Die.” This easy read provides the basics of effective communication while drawing from the fields of memory, emotion and motivation. It also provides an opportunity to explain why I use mind maps. Read more »

Sometimes you need to figure out which of your projects are delivering the most “bang for the buck.” One way to do this is with weighted decision making. This screencast demos how to integrate Excel data with Mind Maps and some custom code to create a visual tool set for a metrics driven problem. Read more »