As reported in MediaPost Marketing Daily, the results are in from marketing services firm Epsilon.
Consumers would rather learn about prescription drugs via Web sites and email than through traditional offline advertising and marketing…
While an in-person conversation still topped the list of sources for new information, Epsilon reported that receiving an email from a physician was significantly less desirarble at just 14%. Other findings include:
Consumers who opt to receive emails from pharmaceutical companies are more likely to fill prescriptions and take read more…
