Video Search Strategy and Optimization for Healthcare
Meaning + Promotion = Semantic Advertising Semantic advertising is the marriage of content analysis with online advertising. As first discussed last year ( The Semantic Web – Prove It to Yourself in 5 Minutes and What is the semantic web? Why do I want it?) semantic technologies … [Read more...]
As reported in MediaPost Marketing Daily, the results are in from marketing services firm Epsilon. Consumers would rather learn about prescription drugs via Web sites and email than through traditional offline advertising and marketing... While an in-person conversation … [Read more...]
Fuel-Lines, a blog focused on ad agency news, asks the question "Is Your Ad Agency Prepared for the Magnitude of Digital Growth?" suggesting that we are living in times of exponential growth. How fast is fast? Drawing upon the YouTube video "Did You Know? 3.0" a few factoids … [Read more...]
The 95% of Behavior Marketers Ignore Neale Martin was driving to a meeting on the outskirts of Atlanta and had the disconcerting experience of being unable to recall the last 10 miles of highway he had driven. He had successfully navigated a 4,000-pound car at speeds in excess … [Read more...]
It turns out that what you instinctively knew all along is in fact true: "more is less." Psychologist Barry Schwartz, PhD in "The Paradox of Choice: Why More is Less" makes the case: "The presumption is, self-determination is a good thing and choice … [Read more...]