More than half of American adults look online for health information.

pew internet and american life project logo

What this means for your digital marketing initiatives The Pew Internet & American Life Project reports that 61% of American adults look online for health information and continue to deepen their engagement with the online world. 41% of e-patients have read someone … [Read more...]

Hey Pharma… What would you do if Christian Bale were your brand?

family guy appropriated the christian bale meme

Health care communicators are in double trouble: Do too much and you'll become the next Yaz with FDA fining you $20 million dollars in make-good advertising obligations Do too little and when you're caught unprepared to manage a mishap, you could be the next Christian … [Read more...]