Jonathan Richman is a respected e-marketer and the author of Dose of Digital blog, in which he writes there is a Myth of Adverse Event Reporting in pharma marketing. Drawing upon a Nielsen Study which found that only 1 in 500 postings on the Yahoo Health discussion boards met … [Read more...]
What is SEO 2.0?
June 1, 2009 By 3 Comments
As if mastering the obscure art of ethical Search Engine Optimization (SEO) wasn't difficult enough along comes a term to make it more confusing: SEO 2.0. An ill-defined and conveniently vague term that can mean almost anything, including: Converting visitors to prospects … [Read more...]
Tools To Visualize Your Facebook Network
January 31, 2009 By 12 Comments
In pharmaceutical marketing they're known as "Key Opinion Leaders." In medical device sales they're "super surgeons." And In social media networks, they're the people with they greatest number of friends. Uncovering these individuals is the easy party. Finding out how and … [Read more...]