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    Hey Pharma… What would you do if Christian Bale were your brand?

    February 17th, 2009

    Health care communicators are in double trouble: Do too much and you’ll become the next Yaz with FDA fining you $20 million dollars in make-good advertising obligations. Do too little and when you’re caught unprepared to manage a mishap, you could be the next Christian Bale news cycle. Read more »